Weddings at Sea – How much?! Find out with our exclusive comparison chart!

Smile Weddings at Sea – How much?! Find out with our exclusive comparison chart!

A big traditional white wedding at home can cost an arm and a leg, so it’s not surprising that more and more couples are choosing to get married abroad or at sea.

Not only does a cruiseship wedding offer great value for money, but for those of us who hate planning it’s a great way to get someone else to organise all the nitty gritty details for you too!

Here is an easy comparison of what the top cruise lines offer and most importantly the costs involved 

The average wedding cost includes the price of the cruise based on 2 adults sharing a balcony cabin on a 12 night Mediterranean Cruise (flights included where applicable), the wedding package, wedding license fee, photographs, hand held bridal flowers and one tier wedding cake.

Please note some of the cruise lines charge dollars onboard so these prices are correct as of 7 October when the prices where converted to pounds.

 Did you get married at sea, or ever attended a cruise ship wedding? Maybe you’re considering it? What do you think of these prices? Who do you think you’d book with?

New campaign invites travelers to ‘Cruise Like a Norwegian’

New campaign invites travelers to ‘Cruise Like a Norwegian’

By Donna Tunney
NCL-newadNorwegian Cruise Line is attempting to reposition itself with a consumer-facing branding platform centered on the theme “Cruise Like a Norwegian.”

It’s a multifaceted campaign that rolls out Oct. 10 with network and cable TV commercials, digital advertising, new logos and social media components on Facebook.

The high-energy, some might say sexy, TV commercials aim to help coin the phrase used in the branding theme.

“Dine like a Parisian. Surf like a Hawaiian. Love like a Venetian. Party like a Brazilian. Cruise like a Norwegian,” the commercials declare.

Norwegian CEO Kevin Sheehan said the cruise line has spent the past four years on “a variety of initiatives” to improve and enhance the company and brand. “We felt this is the right time to issue this bold invitation to cruise with us by piquing interest and creating excitement around our brand,” he said.

“We believe this new brand platform will differentiate us and help clearly define a Norwegian cruise as one of the best vacations.”

Maria Miller, the line’s senior vice president of marketing, said the campaign’s slogan “is an invitation to those wanting to experience life in dynamic ways to come in and experience the brand.”

She added: “We are trying to broaden our demographic. … It’s a bold, confident statement that presents the brand in a new way yet builds on our heritage.”

Miller noted that the launch of the Norwegian Epic, along with entertainment upgrades, helped open the line to more families and younger people in recent years. The new branding platform, she said, will put Norwegian “front and center” among consumers who have never cruised.

“This feels different than other cruise line advertising that’s out there. The core of what we’re trying to communicate is the breadth of experience we offer, the freedom and flexibility. Freestyle Cruising allows people to experience that,” Miller said.

The Facebook components of the rebranding launch include “Mix It Up,” an application that enables users to pair their own photos with the music featured in the “Cruise Like a Norwegian” ads, and an interactive quiz called “How Norwegian Are You?” The results will show how closely the user aligns with a Norwegian Cruise Line lifestyle.

The line also will reach out to agents in an effort to communicate what the new brand means to the frontline sale process.

Agent webinars will be offered, Miller said, and the line’s sales organization has materials they will distribute to retailers. Courses in NCL University will reflect the new brand philosophy.

She added that onboard elements include some changes to the line’s signature “White Hot Party” featured on every cruise.

“Some ‘Norwegian elements’ will be added to that,” said Miller, and the line’s crew members are being trained to “support and deliver the experiences we want our customers to have.”

The line for several months has been trying to move quietly away from “NCL” as an often-used abbreviation and toward “Norwegian” instead.

A spokeswoman for the line recently explained that the company wanted to focus on its “Norwegian roots” and no longer wished to be known by an abbreviation.

In the TV commercials, “NCL” appears once, and for just a split second, at the tail end of the ads.

Virgin unveils ‘ground-breaking’ jet fuel

Virgin unveils ‘ground-breaking’ jet fuel

Oct 11, 2011 07:49AM GMT

Virgin Atlantic has claimed a breakthrough in low-carbon aviation with the development of a fuel it suggests will have half the carbon footprint of standard jet fuel.

The fuel is produced from reprocessed waste gases from industrial steel production. It has been developed in partnership with energy company LanzaTech.

The gases are captured, fermented and chemically converted for use as a jet fuel using Swedish Biofuels technology. The waste gases would normally be burnt into the atmosphere as carbon dioxide.

Virgin Atlantic plans to operate flights using the fuel on routes from Shanghai and Delhi to Heathrow within two to three years.

The fuel will be produced in China and India. The technology is currently being tested in New Zealand. A demonstration facility is due to be commissioned in Shanghai this year and the first commercial operation should begin in China by 2014.

LanzaTech suggests the process could be applied to 65 % of the world’s steel mills, allowing the fuel to be developed for worldwide commercial use. The company believes the process could also apply to metals processing and chemical industries.

Virgin Atlantic president Sir Richard Branson, said: “This is a major step towards radically reducing our carbon footprint.

“With oil running out, it is important that new fuel solutions are sustainable, and with the steel industry alone able to deliver over 15 billion gallons of jet fuel annually, the potential is very exciting. This new technology is scalable, sustainable and can be commercially produced at a cost comparable to conventional jet fuel.”

Virgin Atlantic will be the first airline to use the fuel and will work with LanzaTech, Boeing and Swedish Biofuels towards achieving the technical approval required.  A ‘demo’ flight with the new fuel is planned in 12-18 months.