‘Transformational’ space on a cruise ship

‘Transformational’ space on a cruise ship By Tom Stieghorst As cruise ships get larger, how do ship designers find ways to distribute passengers throughout the ship and not bunched at a few headline attractions? Maximizing space so that it accommodates different activities is starting to get more thought. Efforts at several cruise lines involve creatingContinue reading “‘Transformational’ space on a cruise ship”

Rate this:

All brands on deck

All brands on deck By Tom Stieghorst In 2011, Carnival Cruise Lines concocted Fun Ship 2.0, a package of branded experiences meant to rejuvenate its older ships and provide a consistent fleetwide product. The anchor was a 40-something celebrity chef with spiky blond hair and a brash, everyman demeanor. Two years later, Carnival has servedContinue reading “All brands on deck”

Rate this:

Norwegian says sales uplift vindicates 10% commission move

Norwegian says sales uplift vindicates 10% commission move By Phil Davies Norwegian Cruise Line attributed its switch to 10% commission a year ago to a big lift in UK business – and stressed there are no plans to alter its course on remuneration. Executive vice president sales Andy Stuart revealed that business from the UKContinue reading “Norwegian says sales uplift vindicates 10% commission move”

Rate this: