MSC Cruises changes course for Divina

By Tom Stieghorst

MSC Divina in the Caribbean Video

MSC Cruises said the MSC Divina, a ship that was scheduled to sail year-round from Miami, will be moved to the Mediterranean for summer 2015 before returning for the winter of 2015-16 in the Caribbean.

The ship began sailing from Miami in November and was the centerpiece of an MSC marketing campaign in North America. It will continue on current Caribbean itineraries for the rest of 2014 and the first four months of 2015.

In a statement, MSC Cruises USA President Rick Sasso said “customer surveys are showing an increased desire for North Americans to sail onboard MSC Divina in the Mediterranean.”

Industry-wide, Caribbean pricing has suffered from a glut of capacity this year, while demand for European cruises has been surprisingly strong, especially from North America. The weak economies in several European countries and high airfares led some cruise lines to reduce capacity in Europe this year.

MSC said the changes to Divina designed to bring it more in line with American tastes will remain in place for its summer in Europe. Upon returning in the fall of 2015 to the U.S., Divina will get some “surprise enhancements” for the North American market.

In a conference call with analysts earlier Tuesday, Norwegian Cruise Line CEO Kevin Sheehan mentioned the Divina move, saying its arrival in Miami was a significant addition to capacity in the Caribbean that would be removed next summer.
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