Norwegian Cruise Line (NCL) has wasted no time in adding to the Oceania Cruises brand it recently acquired as part of its purchase of Prestige Cruises.
The firm has announced it has entered into a definitive agreement with Princes Cruises to buy Ocean Princess, a 684-passenger ship that will join the Oceania stable.
NCL will not take delivery of the vessel until March 2016, at which point it will undergo a $40 million (£25.4 million) refurbishment in Marseille before becoming the fourth ship sailing under the Oceania Cruises brand, joining Regatta, Nautica and Insignia.
The Ocean Princess is to be renamed Sirena and president and chief executive officer of NCL Kevin Sheehan said the deal ” provides measured capacity growth based on the proven platform of Oceania Cruises’ highly regarded mid-size ships”.
Customers will be able to book their place on Sirena for when it sets sail in April 2016 from March next year and NCL said the extensive refurbishment – set to take 35 days – will “elevate the ship to the Oceania Cruises’ standard of elegance”.
The firm will use the recent refurbishment of the Insignia as inspiration for the facelift and plans to incorporate Oceania’s two speciality restaurants – the Polo Grill and Toscana.
NCL has not yet released details of the routes and destinations and it has in mind for the Sirena, but with Oceania Cruises calling at over 330 points globally it is likely the ship will be well-travelled. President and chief operating officer at Oceania Cruises Kunal S Kamlani said the Sirena addition “opens up an entire array of new itinerary options”.
“The award-winning guest experience delivered on our ships, coupled with a collection of innovative itineraries that cater to new markets, will combine for an alluring siren song for both our current and future guests,” he remarked.
NCL confirmed the purchase of Prestige Cruises – the parent firm of Oceania Cruises and Regent Seven Seas Cruises – earlier this month. It is paying $3.025 billion for the company and the move means 22 ships – including the Sirena – will be under NCL’s control, with a further four due to be added over the next five years.