Norwegian Cruise Line and Nickelodeon part ways

Norwegian Cruise Line said its partnership with Nickelodeon won’t be renewed when it expires at the end of the year.

Nickelodeon characters such as SpongeBob Square Pants and Dora the Explorer have been on select Norwegian ships for the past three years.

“These experiences will not appear on Norwegian Escape and on Norwegian Epic as of October 2015 and on the remaining four ships beginning in January 2016,” the statement said.

In some cases, Norwegian will have to dismantle fixtures, such as the SpongeBob characters that decorate its water play parks. There have also been Nickelodeon character meet-and-greets, a poolside show, an arts and crafts experience and a Nickelodeon-themed Pajama Jam Breakfast.

Norwegian said it will continue to make investments “to further elevate our family programming” on its ships.

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