Carnival reshuffle ‘will help differentiate P&O and Cunard’

The reshuffle of Carnival UK’s leadership team will help to create “better brand focus and differentiation” between sister brands P&O Cruises and Cunard.

Speaking at the Clia Cruise Forum in Tilbury, David Dingle, chairman of Carnival UK, said the changes would be particularly beneficial to Cunard in helping to drive international growth for the brand.

In August the line revealed Gerard Tempest, formerly chief commercial officer for Carnival UK, was to leave the company. In his place positions were created at the helm of P&O, with Paul Ludlow put in change, and Cunard, a position which is still being recruited for.

Dingle said all businesses should constantly be under review to ensure their efficiency and development.

He said: “In the UK we went through a period where we tried to create as much organisational synergy for our brands as possible because through that you have greater efficiency, particularly cost efficiency.

“You have to be careful to differentiate still. Going round full circle again (reviewing the business and changing the leadership team) we believe it’s time to drive the brands harder, particularly for Cunard.

“We want to grow the international sourcing of the brand so we have to have much greater brand focus so that’s why we want to have some really brand specific leadership.

“We continue to develop the P&O brand and we’ve revitalized it over the past months and now we want to move forward and capitalise on that and dare I say think about what the next P&O cruises new ship might look for, should we decide to order it.”

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