A new livery is to be introduced across the Princess Cruises fleet in a move which reflects UK-based sister line P&O Cruises.
The ‘ocean waves’ design will feature on the bow of the ships, with the first to feature on new vessel Majestic Princess which was floated out in its building dock at the Fincantieri shipyard in Italy yesterday.
The design, featuring the company’s iconic logo, will be introduced across the fleet over the next few years. This follows P&O Cruises introducing the union flag to the front of its ships.
The 3,560-passenger Majestic Princess, designed specifically to sail from China, is due to enter service next year.
The line’s president, Jan Swartz, said: “For nearly half a century our Princess logo has represented the adventure of cruise travel around the globe.
“Now our ships sail to more than 360 ports of call worldwide and will be instantly recognised from afar.
“As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design.”
Majestic Princess will offer many of the same features as Royal Princess and Regal Princess but will include a number of new venues and experiences created for Chinese passengers. Details will be revealed in the coming months, according to the company.