Hairdresser Jean Louis David has taken over the salons on several MSC Cruises ships, and the brand will be expanded fleetwide under a new partnership agreement.
Jean Louis David, founded in 1961 in Paris, has over 1,000 salons internationally. It will expand to 11 existing MSC ships and to new ships, beginning with the MSC Meraviglia in June 2017.
The first Jean Louis David salons are already open on the MSC Preziosa, MSC Fantasia and MSC Poesia.
MSC’s agreement with Jean Louis David is the latest in a string of partnerships with brands that include Lego, Samsung, Cirque du Soleil and chocolatier Jean Philippe Maury.
Jean Louis David is owned by the Provalliance Group of Paris.