Carnival set to ‘raise the bar’ with tech announcement

Image result for carnival vista

Carnival’s Vista Class ship.

by Phil Davies

A new connected experience that uses the ‘internet of things’ is to be deployed by Carnival Corporation to “raise the vacation bar”.

A new passenger experience level based on personalisation and simplicity at scale is being promised through the use of first-of-its kind technology, according to the cruise giant.

More is due to be unveiled by chief executive Arnold Donald at an event in Las Vegas on January 5, including an in-depth look into the new technology, according to the company.

Details remain sketchy ahead of the formal unveiling at the 2017 US Consumer Electronics Show, where Donald will give the keynote speech.

Gary Shapiro, president and chief executive of show organiser the Consumer Technology Association, said: “Carnival Corp’s visibility at CES reflects our focus on ground breaking innovation and underscores that technology no longer has strict, defined boundaries.

“It disrupts traditional business sectors and empowers consumers in ways never before imagined. A recent CTA study found that consumers overwhelmingly use technology to enhance their travel experiences.

“[Arnold] Donald’s address will demonstrate how Carnival Corp and its cruise line brands, in turn, is using innovative tech to provide a more personalised and enhanced experience for its consumers.”


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