British river cruise company launching U.S. sales

The 169-passenger Emily Bronte sails the Rhine and Danube rivers.

U.K.-based river cruise company Riviera Travel is introducing its fleet of European river vessels to the U.S. market with a sales office opening in Fairfield, Conn., and a U.S.-facing website launching on April 3.

Starting next week, U.S. customers will be able to book Riviera’s 2018 sailings. Riviera offers cruises on the Rhine, Moselle, Danube, Main, Rhine and Douro rivers aboard its five ships: the Lord Byron, Jane Austen, William Shakespeare, Charles Dickens and Swiss Corona.

The company has four new vessels joining its fleet this year: the Thomas Hardy, Emily Brontë, Robert Burns and Douro Elegance. The ships are built exclusively for Riviera and are leased by Riviera, according to the company.

“After years of success in the U.K., Riviera Travel is excited to introduce its competitively priced, five-star river cruise product to U.S. travelers for the first time,” stated Jana Tvedt, vice president of Riviera Travel’s U.S. national sales office.

A deluxe balcony suite on Riviera Travel's Emily Bronte.
A deluxe balcony suite on Riviera Travel’s Emily Bronte.

Each ship features a lobby with marble floor and glass-roof atrium, an observation lounge and bar, and two restaurants that serve buffet breakfasts and lunches and four-course dinners. Most ships also feature a sauna, steam room, pool, fitness room, library, and hair salon or spa treatment room.

Riviera stated that it is “very supportive” of travel agents, and as such recently named two U.K. agents as godmothers of two new ships.

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