Thomson Cruises to be renamed Marella Cruises

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Thomson Cruises is to be rebranded as Marella Cruises, at the same time that Thomson changes to Tui later this month.

Marella, meaning ‘shining sea’ in Celtic, was selected to give the cruise line ‘stand out in the cruise market’ and to give it its own identity from the company’s European cruise brand, Tui Cruises.

Distribution and cruise director Helen Caron said: “We don’t want British guests to be confused with the group’s cruise business in Europe. Marella Cruises will still have the Tui smile logo, but a new Marella Cruises logo in a blue box, similar to the way we would market Sensatori as part of the world of Tui.  The name was chosen to reflect the spirit of exploration and discovery across the seas.”

Confirming Marella cruises would still offer its fully-integrated fly-cruise programme, from 22 regional UK airports, across its fleet of six ships once Marella Explorer enters service in May 2018, Caron added: “Marella Cruises takes us to a cruise brand from a tour operator brand. We expect the new name to open us up to a whole new market of customers who haven’t considered a Thomson cruise before. It’s very exciting and come at the perfect time as we modernise our fleet and add more and more destinations.”

News of the rebrand came as Tui also announced a new homeport in Asia for winter 2018. The newly named Marella Discovery will sail from Lankawi to 18 new ports of call on 14 new adult-only itineraries, with customers also able to join from Bangkok. Ports of call include Ho Chi Minh City, Cambodia and Kuala Lumpur, and also to Mumbai, Mangalore, Cochin and Colombo.

Caron said: “Asia is an incredibly diverse part of the world and I have no doubt that our customers are going to love their adventures across countries such as Thailand, Malaysia, India and Oman to name a few.”

For the first time in the company’s history, Tui is also going to base two ships in Barbados in winter 2018. Marella Explorer will be joined by Marella Celebration.

More: Tui Group remains on course for 10% earnings growth

Thomas Cook Facebook and Twitter ad takes swipe at rival Tui’s rebrand

Tui starts rebrand of Thomson shop network

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