Cruise line promotions increase in number — and complexity

Norwegian Cruise latest offering One of the virtues of “123Go!,” which was rolled out by Celebrity Cruises for Wave season six years ago, was its simplicity. The promotion was as breezy as it sounded. Passengers could pick one of three free promotions when they booked a cruise. If they were going to Europe, they couldContinue reading “Cruise line promotions increase in number — and complexity”

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Celebrity Cruises to go mainly with bundle pricing

Celebrity Cruises is set to roll out a permanent change to its pricing structure, starting July 6. The new system builds on Celebrity’s 123Go! promotion, which offers a menu of perquisites, such as free gratuities, beverage packages or an onboard spending credit. The pricing structure, to be called Go!Big, Go!Better, Go!Best, adopts the rhythm andContinue reading “Celebrity Cruises to go mainly with bundle pricing”

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Celebrity Cruises to eliminate NCFs on some June bookings

By Tom Stieghorst Celebrity Cruises will pay commission on what is typically invoiced as noncommissionable cruise fare (NCF) on some cruises sold in June by travel agents in North America. The extra commission applies to 2015 sailings, if agents book veranda cabins and above. NCFs can account to 10-15% of the total cruise price. Celebrity‚ÄôsContinue reading “Celebrity Cruises to eliminate NCFs on some June bookings”

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