2016 River cruise Outlook

by industry sector

In 2016, after several years of inexhaustible growth in the river cruise sector, some of the bigger players are taking a bit of a breather (and by breather, we mean not building as many new ships as in past years), while several newcomers and new products take a fresh stab at the market.

Most notable among the river cruise rookies is Crystal Cruises, which this year announced that it would be entering the river-cruise market with a fleet of five luxury yacht-style river vessels. The first of those will be the Crystal Mozart, formerly a Peter Deilmann vessel known as the Mozart, originally built in 1987. Crystal has four newbuild vessels on order for 2017.

Following an extensive renovation, the Crystal Mozart will set sail on July 13, offering passengers their first glimpse of Crystal’s vision of river cruising. That will mean fewer, larger suites after the company transforms the 203-passenger Mozart to a 160-passenger capacity.

The updated Crystal Mozart will feature suites ranging in size from 203 square feet to the 860-square-foot, two-bedroom Crystal Suites, the largest on any river.

Crystal also is designing its itineraries so that much of the sailing takes place during the day, giving guests the opportunity to explore destinations in the evening, with ships docked in port overnight.

It will be interesting to see how this nighttime-focused river cruise experience will resonate with river cruisers. According to Crystal, one big advantage will be fewer crowds in port, something that has become a bit of a challenge in Europe. Crystal has said it also plans to  get passengers off ship as much as possible while docked, with onshore culinary experiences at Michelin-starred restaurants, evening events and entertainment.

Bring the kiddies

While Crystal will be making a run to convert the high-end, ocean-cruise customer to rivers, another new entrant into the river-cruise market, Adventures by Disney, will be attempting to get more families to sail the Danube.
Adventures by Disney announced a partnership with AmaWaterways to develop a series of family-friendly cruises aboard the 158-passenger AmaStella in 2016.

To better accommodate families, the AmaStella will usher in several new hardware concepts for AmaWaterways, including 12 staterooms that can accommodate up to three family members each; six sets of adjoining cabins connected via an internal doorway, accommodating families of up to five; and four suites with convertible sofa beds that can accommodate families of up to four.

While courting families isn’t entirely new for river cruising (companies like Tauck and Uniworld Boutique River Cruise Collection have been doing it for years), actually designing a ship around the needs of families is new. And Disney will be taking the family-friendly concept a step further, for example, by having eight Adventures by Disney guides on each of its sailings in addition to the existing AmaWaterways crew.

The Adventures by Disney sailings will also feature movies, karaoke and daily biking trips for younger passengers, as well as family-friendly excursions such as a horse show at the Lazar Equestrian Park in Hungary and a private marionette performance and strudel-making demonstration at the Schonbrunn Palace in Austria.

Other river-cruise newbies are looking to introduce demographics into the arena as well, including Canadian tour operator G Adventures, which is hoping to get millennials onboard. G Adventures is introducing river cruises on the Mekong and Ganges rivers and on the canals of France’s Burgundy region in 2016, in addition to its existing Peruvian Amazon cruises. The line’s goal is to make what has traditionally been a higher-end travel product more accessible to younger, less- affluent clients.

Exotic river lust

Uniworld’s much-anticipated Ganges River program in India officially sets sail in January, when the company begins chartering Haimark’s new luxury cruiser, the 56-passenger Ganges Voyager II. Uniworld’s new Ganges program promises to bring luxury amenities and services to India’s most notorious inland water route, which is quickly becoming the next river- cruising hot spot.

Exotic river buffs will be happy to note that next year will also see continued development in Southeast Asia, where Pandaw River Expeditions is launching new and uncharted river routes, the latest being a 2016 sailing that travels the length of the Mekong River all the way from Thailand through Myanmar and Laos and into China, the first time the company will be offering a sailing that goes into China.

Scenic and Emerald Waterways also are adding capacity on the popular Mekong River in Vietnam and Cambodia next year.

Ongoing growth in Europe, U.S.

It wouldn’t be river cruising if there were not a continued influx of ships on next year’s agenda, namely on the always-popular European streams. The world’s largest river-cruise line, Viking River Cruises, will add six newbuilds, for a total of 52 ships in five years. Amawaterways, Avalon Waterways, Tauck and Scenic are each christening two new vessels in Europe next year, and four-star tenderfoot Emerald Waterways is adding a fifth ship in Europe.

French river-cruise line CroisiEurope is celebrating 40 years in business next year as it continues to make more noise in the U.S. market with updated ships meant to meet U.S. standards, and the company will unveil its second European paddlewheeler (a unique concept for sailing shallower waters) on the Elbe River in spring.

Another paddlewheeler, American Cruise Lines’ newest U.S.-based vessel, will launch in early 2016, marking the third Mississippi paddlewheeler that the line has built from the ground up. It joins the American Eagle, which launched in April, and the Queen of the Mississippi, which set sail in 2012.

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AmaWaterways christens AmaSerena in Germany

From left: AmaWaterways’ Kristin Karst and Rudi Schreiner; Cruise Planners’ Michelle Fee; Vilshofen Mayor Florian Gams; and 2nd County Commissioner Rainmund Kneidinger.

Michelle Fee, co-founder and CEO of Cruise Planners, served as the godmother for the christening of AmaWaterways’ newest 164-passenger vessel AmaSerena, which took place this week in Vilshofen, Germany.

Fee was joined by Ama co-founders Rudi Schreiner and Kristin Karst.

The launch of AmaSerena brings the company’s 2015 fleet size to 16 vessels, with two additional launches planned for next year — the 158-passenger sister ships AmaViola and AmaStella.

The AmaSerena features the line’s first-ever connecting staterooms, designed to better accommodate families and groups traveling together. The majority of the staterooms on the vessel’s upper two decks have been outfitted with Ama’s signature twin balcony concept (an adjoining indoor and outdoor balcony). The AmaSerena also features salon and spa services; a sun deck; multiple dining venues, including The Chef’s Table restaurant; an intimate wine room; a fitness room; and a heated swimming pool with swim-up bar on the sun deck.

Future itineraries for the AmaSerena include the Enchanting Rhine, Magnificent Europe and the Romantic Danube.