Cruise Fleet to Reach 315 Ships and $35.5 Billion in Revenue in 2016

The cruise industry will reach 315 ships this year, generating an estimated $35.5 billion in ticket and onboard revenue worldwide, up from $33.2 billion last year according to the 2016-2017 Cruise Industry News Annual Report.

The North American market will represent approximately 56 percent of the global industry in terms of passenger sourcing and revenue; Europe 27 percent, and the Asia/Pacific region 17 percent.

Year-over-year, the market shares for North America and Europe have contracted from 59 and 29 percent respectively in 2015, while the Asia/Pacific region has grown from 12 to 17 percent.

The global passenger capacity is estimated at 23.6 million this year, up from 22 million last year.

About the Annual Report:

The Cruise Industry News Annual Report is the only book of its kind, presenting the worldwide cruise industry through 2025 in 350+ pages. Statistics are independently researched. Learn more by clicking here.

The report covers everything from new ships on order to supply-and-demand scenarios from 1987 through 2021+. Plus there is a future outlook, complete growth projections for each cruise line, regional market reports, and detailed ship deployment by region and market, covering all the cruise lines. New for 2016-2017 based on customer feedback are detailed Chinese market statistics and projections.

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Norwegian Joy Welcomed to New Shanghai Home Port

Norwegian Joy Welcomed to New Shanghai Home Port
PHOTO: Norwegian Cruise Line’s new Norwegian Joy docked in Bremerhaven, Germany. (photo by Jason Leppert)
 

Following maiden calls in Singapore, Qingdao, Shenzhen and Hong Kong, Norwegian Cruise Line’s newest ship, the Norwegian Joy, was welcomed to its new home port of Shanghai, China.

The Norwegian Joy was engineered in Germany and designed specifically for the Chinese market.

During a preview voyage that departed from Shanghai June 10, the new ship welcomed more than 1,700 VIP members and guests of the Alibaba Group for a four-day preview cruise.

Norwegian Cruise Line’s preview voyage aboard the Norwegian Joy called on the Japanese port of Kochi before returning to Shanghai, and the ship’s christening ceremony will take place on June 27 with its Godfather, ‘King of Chinese Pop,’ Wang Leehom.

Year-round voyages on Norwegian Joy from Shanghai begin June 28, with sailings from Tianjin from August 26 to September 15. The vessel was designed with several major attractions, including the first race track at sea, virtual reality experiences, plus 28 local and international dining options.

“Norwegian Cruise Line is extremely proud to welcome the newest addition to our fleet, Norwegian Joy, to her home port of Shanghai, China,” NCLH China president David Herrera said in a statement.

“Norwegian Joy’s arrival demonstrates our commitment to the Chinese cruise market.  She was custom-built with Chinese cruise guests in mind.”

The Norwegian Joy will cater to the modern Chinese family, with amenities that include staterooms designed for multi-generational families, Las Vegas-style performances and a variety of luxury shopping options.

The new features, services and amenities found on the Norwegian Joy will help Norwegian Cruise Line make a massive impact in the Chinese market.

Norwegian Joy’s go-carts get Ferrari brand

Norwegian Cruise Line is partnering with Scuderia Ferrari to put the Ferrari name on the go-cart attraction on the Norwegian Joy.

The 3,850-passenger vessel, Norwegian’s first purpose-built ship for the Chinese market, is to be christened June 27.

Norwegian had previously disclosed that the two-level track with electric go-carts would be a feature of the ship.

It is the first time that Ferrari has partnered on a branded go-cart track. Scuderia Ferrari watches will be sold in a retail store adjacent to the racetrack, Norwegian said.