Royal Caribbean’s ‘Come Seek Live’ an innovative draw for millennials

Come Seek Billboard. The range of activities passengers can do on a cruise was demonstrated for countless New Yorkers during their daily commute last week, as Royal Caribbean International streamed live images directly to outdoor ad screens on 230 subway kiosks and display spaces on digital newsstands. Commuters learned they could dance in Martinique, feedContinue reading “Royal Caribbean’s ‘Come Seek Live’ an innovative draw for millennials”

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New Royal Caribbean ads focus on ‘next gen’ cruisers

Royal Caribbean says its “Come Seek” campaign reflects the brand’s adventurous spirit. Royal Caribbean International is launching a major marketing campaign on Oct. 19 that will focus on Caribbean destinations and subvert stereotypes about a cruise. Stylistically, it is designed to break through advertising clutter and indifference, with a specific emphasis on reaching “next gen”Continue reading “New Royal Caribbean ads focus on ‘next gen’ cruisers”

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