Costa Concordia captain loses final appeal against prison sentence

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The captain of the Costa Concordia has lost his final appeal bid.

Francesco Schettino was sentenced to 16 years in prison in 2015 after a court found him guilty of manslaughter, causing a maritime accident and abandoning ship.

On Friday the sentence was upheld by Italy’s highest criminal tribunal, the Court of Cassation.

The ship capsized after hitting rocks off the Tuscan island of Giglio in 2012 killing 32 people.

Schettino had handed himself in to the Rebibbia prison in Rome after the verdict, according to the BBC.

More than 4,000 passengers and crew were aboard the Costa Concordia during a Mediterranean cruise.

Costa Concordia Taken Apart For Scrap Five Years After Tragedy Struck

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Costa Concordia Lounge

The Costa Concordia has finally been dismantled for scrap five years after it tragically sank, killing 32 people.

The ship hit an underwater rock in January 2012 and capsized in Isola del Giglio, near Tuscany.

The vessel had been carrying 4,252 people and 32 of these tragically drowned when the ship sank. The captain of the ship Francesco Schettino was then sentenced to 16 tears in jail for manslaughter. He had caused outrage as he fled the ship before all of the passengers had escaped safely.

His sentence was increased due to the fact he had given false information to the port authorities. The ship had hit the rocks because he was steering the ship too close to shore in order to impress a friend.

The disaster was the worst maritime incident for Italy since the Second World War.

Captain Schettino later appealed his sentence and claimed that Costa was itself to blame, but this was rejected in court.

The wreck of the ship was removed from the sea last year and has now finally been turned into scrap metal in the port of Genoa.

It’s been said that roughly 70 per cent of the 144,500 tonne wreckage will be recycled during these efforts. It will cost up to £1.2 billion to salvage and scrap the ship meaning that it is one of the most expensive maritime wrecks in history.

Since the disaster, cruise lines have worked to make safety procedures clearer and 73% of guests now think cruising is safer

Carnival courts burgeoning Asian markets

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Gentling Dream cruise ship

Carnival Corporation & plc is centre stage when it comes to developing Asia’s burgeoning cruise industry. COO Alan Buckelew tells Susan Parker why the corporation is growing its focus on China

Carnival courts burgeoning Asian markets

Image: James Bellorini

This article was first published in the Autumn/Winter 2016 issue of International Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed. 

Carnival Corporation & plc entered China a decade ago with Costa Cruises. Today, the company has around 45% of the market share, is building three ships designed specifically for the market, and is taking two more brands east.

The corporation is also the first to have an office in China, showing its commitment to a country that values long-term business relations. Heading up the operation in Shanghai is Carnival’s COO Alan Buckelew. Although cruising is still in a nascent stage, Carnival is well aware of the potential of the region and, in particular, China. “In 2006, we identified China as having high potential but being a completely unpenetrated market,” recounts Buckelew. “About 130 million Chinese travelled internationally last year and fewer than a million took a cruise.”

With a target to corner the market, which is forecast to double by 2020, and with less than 1% penetration to date, Carnival has big numbers in its sights. However, marketing to an audience with little prior knowledge of cruising is not easy. “For any product, when it is new and unknown, it is a challenge,” Buckelew explains. “People cruising have positive things to say, but getting the word out to agents and con-sumers is the biggest hurdle. The challenge is how well we can market and sell to the Chinese. The onus is on us to communicate the efficacy of a cruise. China is the largest market we are focusing on in Asia, but also Japan, Taiwan and South Korea.”

Carnival has to tailor the product to consumer in each of these markets, taking into account printed material, food and entertainment. “We want to make it easy for passengers to enjoy the experience,” says Buckelew.

All of these products must be communicated to the different markets through the media, particularly in China, which is hot on social media. A benefit in China is that outbound travel agents act more like wholesalers, tending to charter the ships and market voyages through their own networks, according to Buckelew. “They do retail advertising and we do brand advertising so we marry the two.”

As the region is so new to cruise, there is much work to be done. “Today brand awareness is pretty weak because people have not cruised with multiple brands yet,” comments Buckelew. “The assumption is that everyone is a first-time cruiser.”

For now, explains Buckelew, it is all about showcasing the core elements of cruising and getting the word out. As with every region in the world, Carnival sees homeporting multiple ports as the best way of capturing the local market. Having a solid base of cruisers and travel agents is also a good start. Buckelew says there is plenty of room for expansion. “Around 90% of the [total] outbound China market is still focused on travelling in Asia.”

The Chinese have traditionally had short holidays, which has made long-haul travel less attainable. However, that is changing: “It varies from area to area and industry to industry, but there’s a lot of push from the Chinese government to provide vacations and longer vacations to all employees,” says Buckelew, adding that the middle and upper middle class market is growing fastest in this respect. “They look to the west and want some of the same benefits. They see themselves as equals on the world stage, and rightly so.”

In terms of growing the capacity, Carnival’s Princess Cruises and Costa Cruises brands have customised ships coming on stream in China. Princess will launch Majestic Princess in March 2017, while the two as-yet-unnamed Costa ships will debut in 2019 and 2020. Meanwhile, AIDA Cruises will start sailing out of China in 2017 and Carnival Cruise Line will follow in 2018.

While Majestic Princess is a sister ship to Royal Princess and Regal Princess, the Costa vessels are a blueprint. “We have looked at where Chinese behaviours are different and how can we reallocate space to maximise their experiences, so there are no dead nor overcrowded spaces,” notes Buckelew. He adds that there will be private rooms for high-stakes gambling, smaller spas, more luxury brands in the shops and tea-making facilities in the cabins and much more to tailor the ships to Chinese tastes.

In line with the Chinese central government’s five-year plan to build domestic cruise ships and grow domes-tic cruise companies, Carnival has agreed a joint venture with China State Shipbuilding Corporation (CSSC) and China Investment Corporation. Together, they plan to launch a domestic cruise brand in China in the coming years.

“We are very excited about it and it’s the right thing to do,” Buckelew remarks. “The Chinese government would like to have a domestic, Chinese-owned brand competing against us. We think it’s important to support growing the domestically-owned cruise market. It’s in our best interests long-term and fosters interests with the government which is very important. Having a joint venture clearly puts us in the driving seat as having the most visible commitment to the government.”

Buckelew adds: “We have to deliver on our commitment and we have every intention of doing so. To some extent it relies on how well we can market and how the Chinese take to our vacation. I don’t think it [joint venture] will give us any special benefits that our competitors won’t have. Like most governments, the Chinese want to treat the industry with equality so no company is given preference over another.”

Carnival is also keen to help bring China’s regulations, which are now focused on cargo rather than cruise ships, in parallel with other parts of the world. “This would lead to a better regulatory environment, which would be good for the entire industry,” says Buckelew.

Certainly, Carnival believes China has potential to be the largest market in the world. “We’re going to invest greatly not just in China, but also in Japan which has a population of 120 million and a population where most of the personal wealth is concentrated on the retired,” says Buckelew, adding that Carnival is also targeting Taiwan and South Korea. “The whole area is flush with potential. We think that most of our future growth will come from China and Northern Asia for the next decade and will be a big driver of our revenue growth as we move forward.”