Costa creates Italian regional menus

Costa Cruises has overhauled the menus on its ships, creating 14 regional Italian lunch and dinner menus and 252 new dishes. Examples include Gricia-style rigatoni pasta with jowl bacon and Pecorino Romano cheese cream (from the Lazio region) and golden fried breaded pork cordon bleu with potato croquettes and grilled tomato (from the Friuli region). “We choseContinue reading “Costa creates Italian regional menus”

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Costa has unique ability to present Italy’s many faces

by Tom Stieghorst Costa Cruises’ new promotional slogan, “Italy’s Finest,” seeks to associate the line with both quality and the home country where it has done business for the past 66 years. That’s all well and good.  I wonder if it could do more, however, to exploit American curiosity about the many regions of Italy andContinue reading “Costa has unique ability to present Italy’s many faces”

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