Cunard makes cinema ad debut with Downtown Abbey film

Cunard is making its big-screen debut with a new cinema advert to appear before every screening of the new Downton Abbey film. The ‘Dreams’ advert draws from the emotions evoked from travelling on flagship Queen Mary 2 on a transatlantic voyage. The 40-second sequence invites audiences “to dream of love, banquets, journeys and music beyondContinue reading “Cunard makes cinema ad debut with Downtown Abbey film”

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What Viking’s growth means for river cruising

The news that Viking River Cruises will add 24 Longships to its fleet signals two things: That following a brief lull in shipbuilding momentum, Viking is experiencing strong enough demand to merit a hefty commitment to more ships, and that the river cruise industry at large is entering a new growth phase. So, let’s startContinue reading “What Viking’s growth means for river cruising”

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The ‘Downton Abbey’ bump

By Michelle Baran In 2011, when Viking Cruises penned a deal to become a national corporate sponsor for PBS, which included having promos run during “Downton Abbey,” the company arguably struck gold. And likely so, too, did the entire river cruise industry.“Downton Abbey” has since gone on to enjoy enormous popular and critical success, andContinue reading “The ‘Downton Abbey’ bump”

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