Carnival hopes Princess documentary will attract new-to-cruise customers

Carnival hopes Princess documentary will attract new-to-cruise customersCarnival bosses hope a new four-part tv show centred around Princess Cruises will highlight the romance and fun of cruising to newcomers in the market.

The cruise line announced on Thursday last week that its ship Royal Princess will be the star of a new ITV series set to broadcast this summer.

Arnold Donald (pictured), chief executive of Carnival Corporation, said he hoped the show would help persuade the new-to-cruise market to consider it as a holiday option.

“Hopefully it will attract new-to-cruise. The show will centre around the experiences of some of our crew members and I’m very proud of the crew – I think people will find it very interesting. I’m hopeful that the grandeur, fun, the romance and adventure that cruising can be will be reflected in the show.”

Carnival UK boss David Dingle said it was a “marvellous coup” for the cruise line.

“I want to congratulate Princess Cruises on pulling off this marvellous coup.

“It’s really exciting news for the cruise industry and it all helps put this wonderful industry of ours firmly back on the map.”

Talks are thought to be underway for a similar show for the US market.

Princess Cruises to appear in fly-on-the-wall documentary

Princess Cruises to appear in fly-on-the-wall documentaryPrincess Cruises is to appear in a primetime four-part fly-on-the-wall documentary on ITV.

The cruise line has revealed that camera crews were given behind-the-scenes access to Royal Princess after it was launched last year by the Duchess of Cambridge.

The results will appear in four episodes of The Cruise Ship, though broadcast dates have yet to be announced.

Paul Ludlow, Princess Cruises managing director for the UK & Europe, said the line was given no editorial control over the series.

But he believes the results will provide a boost for the cruise industry in general, and Princess sales in particular.

“This is the single biggest thing happening for cruise this year as far as I’m concerned,” he said.

“This idea has been in the pipeline for a while now and it quickly became something very exciting.”

He added: “It will show the cruise industry in a really positive light and demonstrate the incredible experiences our guests have on board. Our crew are the stars of the show and it reflects how hard they work.”

The programme allows Princess to once again capitalise on the excitement generated when the duchess helped christen the ship, according to Ludlow.

“There was a great feeling in the industry when the Duchess of Cambridge launched Royal Princess and this will bring back a lot of that feeling,” he said.

“This will only have a positive effect for us as a brand and for bookings.”

Last year, BBC2 broadcast The Cruise: A Life at Sea, a series focusing on the chaplain on Fred Olsen Cruise Lines’ Balmoral. It drew criticism that it reinforced perceptions that cruises were for older people, but the line’s Nathan Philpot reported “over £1 million in sales” in the three days after the first show.