Norwegian Joy Welcomed to New Shanghai Home Port

Norwegian Joy Welcomed to New Shanghai Home Port
PHOTO: Norwegian Cruise Line’s new Norwegian Joy docked in Bremerhaven, Germany. (photo by Jason Leppert)
 

Following maiden calls in Singapore, Qingdao, Shenzhen and Hong Kong, Norwegian Cruise Line’s newest ship, the Norwegian Joy, was welcomed to its new home port of Shanghai, China.

The Norwegian Joy was engineered in Germany and designed specifically for the Chinese market.

During a preview voyage that departed from Shanghai June 10, the new ship welcomed more than 1,700 VIP members and guests of the Alibaba Group for a four-day preview cruise.

Norwegian Cruise Line’s preview voyage aboard the Norwegian Joy called on the Japanese port of Kochi before returning to Shanghai, and the ship’s christening ceremony will take place on June 27 with its Godfather, ‘King of Chinese Pop,’ Wang Leehom.

Year-round voyages on Norwegian Joy from Shanghai begin June 28, with sailings from Tianjin from August 26 to September 15. The vessel was designed with several major attractions, including the first race track at sea, virtual reality experiences, plus 28 local and international dining options.

“Norwegian Cruise Line is extremely proud to welcome the newest addition to our fleet, Norwegian Joy, to her home port of Shanghai, China,” NCLH China president David Herrera said in a statement.

“Norwegian Joy’s arrival demonstrates our commitment to the Chinese cruise market.  She was custom-built with Chinese cruise guests in mind.”

The Norwegian Joy will cater to the modern Chinese family, with amenities that include staterooms designed for multi-generational families, Las Vegas-style performances and a variety of luxury shopping options.

The new features, services and amenities found on the Norwegian Joy will help Norwegian Cruise Line make a massive impact in the Chinese market.

Royal Caribbean and STB in Marketing Deal to Promote Singapore

Royal Caribbean International has signed a first-ever multi-million  dollar  marketing  collaboration  with the  Singapore  Tourism  Board  (STB)  and Changi Airport Group (CAG) to promote cruising out of Singapore and, in turn, attract the cruise line’s largest number of overseas fly-cruise guests here.

The tripartite collaboration – which runs between 2015 and 2018 – is estimated to pull in over
170,000 overseas visitors to Singapore to sail on Royal Caribbean’s cruises over that period, resulting in a projected growth of over 50 percent.

This will be done via a series of marketing campaigns, research studies and channel development activities, such as partnerships with the media and trade, in markets not only within Asia such as India, Indonesia, Malaysia, the Philippines, China, Hong Kong, Japan, Korea and Taiwan, but also beyond the region in Australia, Europe and North America.

Royal Caribbean also plans to increase its number of sailings from Singapore during this period to over 40 a year. Currently, the cruise line’s 3,840-guest Mariner of the Seas makes around 30 voyages annually. Her next Singapore season which will be the largest ever starting from this

October will feature more long cruises of seven to 15 nights, aimed at attracting more overseas fly-cruise guests.Sean Treacy, Managing Director, Singapore and Southeast Asia of Royal Caribbean Cruises Ltd. said: “Having deployed ships here regularly for the last seven years, Royal Caribbean now looks
forward to its next phase of significant growth in Singapore. Our three-year deployment plan is our strongest commitment ever to this market and we see great potential in Singapore as a
source market and regional cruise hub. We highly appreciate this collaboration which will be a tremendous support for our business goals in Singapore and Southeast Asia, as well as the strong efforts of the Singapore Government for being so proactive in driving the cruise business in the country.”

Said  Neeta  Lachmandas,  Assistant  Chief  Executive  (Business  Development  Group),
Singapore Tourism Board: “The tripartite collaboration is a significant development not just for Singapore but also for Southeast Asia. We hope Royal Caribbean’s commitment will inspire new cruise itineraries around the region to offer more reasons for travellers to take to cruising, and also motivate our neighbouring ports and destinations to invest and realise fully the tremendous potential of the Asian cruise industry.”

Providing a link between Royal Caribbean International, Singapore and its regional neighbours is Changi Airport’s strong connectivity to 320 cities worldwide, along with some 6,700 weekly flights, giving Singapore a strategic advantage to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia.

CAG’s Senior Vice President for Market Development, Mr Lim Ching Kiat, said: “This collaboration represents the synergistic efforts by CAG, Royal Caribbean and STB to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia. Changi Airport will continue to  leverage  on  its  network and  work with airlines  and  travel  agents to  promote fly-cruise packages through Singapore.”

Norwegian Star to sail Asia and Australia cruises

Norwegian Star in Cabo San Lucas, by Dave Jones

By Jerry Limone

Norwegian Cruise Line will sail to destinations in Asia and Australia for the first time since 2002, operating voyages from six ports in fall/winter 2016-17 on the Norwegian Star.

Itineraries will depart from Istanbul, Dubai, Singapore, Hong Kong, Sydney and Auckland, New Zealand. Highlights include the line’s first visits to India and the Persian Gulf, a series of Southeast Asia cruises and two Australia/New Zealand voyages (one 12-day and one 19-day cruise). The Southeast Asia cruises feature overnight stays in Bangkok.

Also in winter 2016-17, the Norwegian Epic will return to Florida after more than a year in Europe, sailing eastern and western Caribbean itineraries from Port Canaveral. The Norwegian Jade will replace Norwegian Star in Tampa, mainly sailing an itinerary that visits the Mexican Caribbean; Roatan in Honduras’ Bay Islands; and Harvest Caye, Norwegian’s new private destination in Belize.

Starting next summer, the Norwegian Spirit will replace the Epic as the line’s year-round European ship, sailing Mediterranean cruises from Barcelona, Venice and Istanbul.

In addition to Norwegian’s previously scheduled Panama Canal cruises in February, the line has added two 14-day Panama Canal sailings from Los Angeles and Miami on the Norwegian Jewel, on Feb. 5, 2017, and Feb. 19, 2017. The Caribbean cruises go on sale Aug. 24.

Caribbean sailings for fall/winter 2016-17 will go on sale Aug. 19, and all other destinations go on sale Aug. 24.