Norwegian Cruise Line unveils next-generation app

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Norwegian Cruise Line said the newest version of its mobile app is now available on the Norwegian Sky.

Called Cruise Norwegian, the app succeeds the current iConcierge app. The new app enables passengers to make reservations for shows, shore excursions and alternative restaurants, and purchase beverage or speciality dining packages. The app is also useful for finding one’s way around Norwegian Cruise Line ships.

On embarkation day, the app will save time by allowing for paperless boarding, Norwegian said.

Onboard, passengers connect to the ship’s WiFi and can call or send text messages to others in their party for a one-time fee of $9.95. Calls can be made off the ship through the app for 79 cents a minute.

Groups can organize meetups and share their favourite photos with everyone in their party with group messaging through the app. Passengers can also review their onboard account.

The new app will be available on the Norwegian Bliss when it launches next summer and will be available fleetwide by the end of next year.

Fleet-wide renovations planned for Norwegian ships

Norwegian Cruise Line has revealed it plans to invest $250 million (£147 million) in fleet-wide renovations that will take place during the course of 2015.

The NEXT makeover programme will focus on bringing “new enhancements, experiences and transformations” across the fleet and will include improvements to food and drink facilities, as well as entertainment amenities.

According to the firm, the renovations will bring older ships inline with the more modern Norwegian Breakaway and Norwegian Getaway liners.

Kevin Sheehan, chief executive officer of Norwegian Cruise Line, said: “The youngest fleet at sea continues to get even better with our robust enhancement taking place over the next two years, and we want to continue to provide fresh and relevant experiences to our guests every time they sail with us.”

The firm will continue its partnership with children’s television network Nickelodeon and plans to create further entertainment options for its youngest passengers.

According to Norwegian, the iConcierge app will be rolled out to all ships and Wi-Fi facilities will be upgraded. In addition, touch screens and digital signage will be fitted across the whole fleet.

Further technological improvements are planned, focusing specifically on improving efficiency and reducing the carbon footprint of the fleet.