Norwegian and Margaritaville Expand Partnership

Photo credit By Dave Jones

Norwegian Cruise Line (NCL) passengers will have more opportunities to declare, “It’s Five O’Clock Somewhere” in true Parrothead fashion as the cruise line is expanding its exclusive partnership with Margaritaville — a multifaceted brand masterminded by music legend Jimmy Buffett.

Margaritaville at Sea is opening onboard Norwegian Getaway Sept. 18, then on Norwegian Breakaway Oct. 9, as revealed by Andrew Stuart, NCL’s President & Chief Operating Officer, during a press event at Margaritaville Hollywood Beach Resort in Hollywood Beach, FL.

In addition to these ship-based venues, Stuart also announced that two Landshark Bar & Grills — another Margaritaville brand — will be opening on NCL’s private Caribbean islands. Harvest Cay’s location is opening Nov. 16 and Great Stirrup Cay’s during summer in 2017.

These expansions are part of NCL’s $400 million “Norwegian Edge” program, which has transformed the company’s ships, its private destinations and culinary offerings.

“When we first launched Margaritaville at Sea, on Norwegian Escape, it absolutely blew us away. The demand for that venue, was beyond anything we’d ever seen. So we knew we had a partnership that made sense,” Stuart said. “So we’re super-excited to be talking about how we’re expanding the partnership.”

Norwegian Breakaway sails year-round from New York to Caribbean destinations and Getaway sails from Miami to the Caribbean as well.

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The Escape a step forward for Norwegian Cruise Line

Part of the Guy Harvey hull painting on the Norwegian Escape. Photo Credit: Tom Stieghorst

PAPENBURG, Germany — The Norwegian Escape will be a bigger, and improved, version of the two ships that preceded it in the Norwegian fleet.

On a tour here, Norwegian executives showed off the line’s 14th ship, which is about six weeks away from its debut in Miami in early November.

Although it is based on the same platform as Norwegian Breakaway and Getaway, the Escape will be notably different in its details and carry more passengers.

Escape, designated Breakaway Plus in early discussions, will have one more deck of cabins, giving it a capacity of 4,270 at double occupancy, up from 3,969 for its predecessors.

The extra deck also allowed for a two-story design in the deluxe Haven area, which now has an elegant glass-enclosed curving staircase connecting the two levels. The Haven also has an indoor-outdoor restaurant, a feature from Norwegian Epic that was skipped on Breakaway and Getaway but is being resurrected.

The pool area of Norwegian Escape. Photo Credit: Tom Stieghorst

On almost every deck, Escape has something that distinguishes it as new. On the top deck, the ropes course has been expanded to three levels and has 99 elements, including five zip tracks. The Plank, a balance beam that extends out over the side of the ship, is now on either side of the ship, doubling the opportunity for passengers to try it.

The Aqua Racer water slide has been given a bigger diameter and can accommodate 1,000 riders an hour, up from less than 500 previously.

Breakaway/Getaway’s ice bar has been deep-sixed in favor of The Cellars, Norwegian’s first wine bar. Jimmy Buffet’s Margaritaville replaces the more generic Flamingo bar near the Spice H2O entertainment area, and his 5 O’Clock Somewhere bar will use the space occupied by the Fat Cats jazz and blues club on preceding ships.

At the new Food Republic, guests will order dinner on iPads. “These ships come out with ever-more innovative features with every ship we build,” said Norwegian President Andy Stuart.

Stuart said that the outdoor dining area in The Haven and the ropes course are among his favorite additions on Escape. “The ropes course is going to blow people away,” he said.

Cruise Ship Orderbook Updated Through 2022

MSC Cruise have 7 New Builds on order.

The Cruise Ship Orderbook page is now updated through 2022 on CruiseIndustryNews.com.

The updated page reflects all known ship orders through 2022, including Carnival Corporation’s recent nine-ship order, along with a fourth Quantum-class vessel for Royal Caribbean.

The update also includes deployment announcements as well as delivery changes, such as the Viking Sky being pushed back to 2017.

Cruise Ship Orderbook

Cruise Line Ship Cost(1) Tonnage Capacity Yard Sailing Delivery

2015:

P&O Cruises Britannia $760 141,000 3,611 Fincantieri Europe March
Viking Ocean Viking Star TBA 47,000 944 Fincantieri Europe Spring
TUI Mein Schiff 4 $625 97,000 2,500 Meyer-Turku Europe Spring
Royal Caribbean Anthem
$950 167,000 4,100 Meyer Eur/Carib Spring
Ponant Le Lyrial $150 11,000 262 Fincantieri World Spring
AIDA AIDAprima $645 125,000 3,250 Mitsubishi Europe Q4
Norwegian Escape $920 164,600 4,200 Meyer Carib October

2016:

Holland America Koningsdam $520 99,000 2,660 Fincantieri TBA Feb
Viking Ocean Viking Sea
TBA 47,000 944 Fincantieri Europe Spring
Carnival Vista
$780 135,000 4,000 Fincantieri TBA Spring
Royal Caribbean Harmony $1,300 227,625 5,400 STX France TBA Spring
AIDA Unnamed $645 125,000 3,250 Mitsubishi TBA March
TUI Mein Schiff 5 $625 97,000 2,500 Meyer-Turku Europe Spring
Royal Caribbean Ovation
$950 167,000 4,100 Meyer TBA “Mid 2016”
Regent Explorer $450 54,000 738 Fincantieri World Summer
Seabourn Encore TBA 40,350 604 Fincantieri World Second Half
Star Cruises Genting World $960 150,000 3,360 Meyer Asia Fall

2017:

Norwegian Bliss $920 164,600 4,200 Meyer TBA Spring
MSC Cruises Meraviglia $900 167,600 4,500 STX France TBA Early 2017
Viking Ocean Unnamed TBA 47,000 944 Fincantieri Europe Early 2017
TUI Mein Schiff 6 $625 97,000 2,500 Meyer-Turku Europe Spring
Princess Unnamed $760 141,000 3,600 Fincantieri TBA May
Viking Ocean Viking Sky
TBA 47,000 944 Fincantieri Europe June
Star Cruises Unnamed $960 150,000 3,360 Meyer Asia Fall
MSC Cruises Seaside $950 154,000 4,140 Fincantieri TBA November

2018:

Carnival Unnamed
$780 135,000 4,000 Fincantieri TBA March
MSC Cruises Unnamed $950 154,000 4,140 Fincantieri TBA May
TUI Mein Schiff 7 $625 97,000 2,500 Meyer-Turku Europe Spring
Seabourn Ovation TBA 40,350 604 Fincantieri World Spring
Royal Caribbean Unnamed $1,300 227,625 5,400 STX France TBA TBA
Norwegian Unnamed $1,100 164,600 4,200 Meyer TBA Q2
Celebrity Unnamed $900 117,000 2,900 STX France TBA Fall
Holland America Unnamed $520 99,000 2,660 Fincantieri TBA November

2019:

MSC Cruises Unnamed $900 167,600 4,500 STX France Europe Early 2019
TUI Mein Schiff 8 $625 97,000 2,500 Meyer-Turku Europe Spring
Royal Caribbean Unnamed
$950 167,000 4,100 Meyer TBA Spring
Norwegian Unnamed $1,100 164,600 4,200 Meyer TBA Q4
Carnival Corp. Unnamed TBA TBA Est. 4,000 Meyer TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Fincantieri TBA TBA

2020:

Celebrity Unnamed $900 117,000 2,900 STX France TBA First Half
MSC Cruises Unnamed $900 167,600 4,500 STX France Europe TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Fincantieri TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Meyer TBA TBA

2021:

MSC Cruises Unnamed $950 154,000 4,140 Fincantieri TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Meyer TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Fincantieri TBA TBA

2022:

MSC Cruises Unnamed $900 167,600 4,500 STX France TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Meyer TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Fincantieri TBA TBA
Carnival Corp. Unnamed TBA TBA Est. 4,000 Fincantieri TBA TBA

(1) In Millions

TBA = To Be Announced