Costa Deliziosa Carnival Corporation brand Costa Cruises has altered its schedule for winter 2020-2021 because of travel restrictions and the continuing Covid-19 crisis.
The Italian cruise line said Costa Smeralda will operate an Italian-only itinerary to replace a voyage to Italy, France and Spain that would have started from November 14.
Costa Deliziosa (pictured) will continue operating its current one-week itinerary in Italy and Greece until January 3, 2021, instead of visiting Montenegro and Croatia as originally planned. Costa Diadema will postpone the start of long cruises in the Mediterranean to April 6, 2021, offering 14-day cruises to Turkey and 14-day cruises to Egypt and Greece.
Costa Firenze cruise ship
New ship Costa Firenze, which is currently in the final stages of completion at the Fincantieri shipyard in Italy, will be delivered as planned in mid-December 2020 but will begin offering its seven-day cruises in Italy, France and Spain only from February 28, 2021.
Finally, Costa Favolosa cruises in the Caribbean are cancelled and the ship will return to operate from April 2, 2021, with mini-cruises in the Mediterranean.
The 2021 world tour by Costa Deliziosa is also cancelled, with guests offered the chance to book the 2022 voyage.
MSC Cruises announced the rollout of its accessible shore excursions program to five more ports this winter and three additional ports for summer 2020.
MSC said it aims to ensure that guests have the largest variety of shore excursions possible to suit all needs. Hence MSC it is introducing its Accessible Tours Program, extending the availability of tailored shore excursions for those with varied mobility, the company said in a statement.
“MSC Cruises is committed to offering an incredible choice of shore excursions designed to suit all tastes, giving guests the freedom to make the most of every moment ashore,” said Jean-Pierre Joubert, Head of Shore Excursions at MSC Cruises. “We have always been sensitive to the needs of our guests, and constantly strive to offer the best possible service, meeting international accessibility standards. This program is unique because for the first time we offer accessible tours available in both popular cruise regions of the Caribbean and the Mediterranean.”
The tours and excursions have been created with careful consideration for safety and accessibility, allowing all guests to explore each destination in total comfort: tour routes are completely step-free and accessible to wheelchairs wherever possible; only short distances are covered; timings are run at a slower pace, and accessible restrooms with wide doors are planned along the route. Family members and friends can also join these inclusive tours, with the comfort of small groups led by professional tour guides experienced in working with guests with varied mobility.
The Accessible Tours Program includes the San Juan (Puerto Rico) shore excursion that combines the best highlights of San Juan into one accessible tour. Escorted by their own tour guide, the guest will enjoy a leisurely stroll in the Old Town, and experience the panoramic driving tour of the spectacular old Fort San Cristobal, the breathtaking El Capitolio, the famous Casa Olimpica and other popular landmarks. The Marseilles (France) excursion will bring guests to a hill with views of the city, after which they will travel back in time while exploring historic landmarks including the Old Port and accessible parts of the 17th-century Fort Saint-Jean.
PHOTO: Cruise ships at a port in The Bahamas. (photo via Brand X Pictures / Stockbyte / Getty Images Plus)
Cruising continues to grow in popularity with the American public.
Cruise Lines International Association (CLIA) estimates that by the end of 2019, approximately 30 million people around the world will have set sail on a cruise, and it’s likely that Americans make up a sizable chunk of those choosing to cruise.
In 2017, CLIA found that nearly 12 million cruisers were from the United States, making it one of the leading markets.
New research from YouGov also revealed a strong appetite for cruising among U.S. travellers.
The survey found that three in 10 (31 per cent) of Americans had been on a cruise and one in six (16 per cent) plan on taking a cruise within the next 12 months.
In addition to knowing how many people have cruised, the YouGov analysis reveals travellers’ intent to cruise.
The survey found that 6 per-cent of Americans say that it will be their first time cruising. Twelve per cent indicated that they have been on a cruise before and plan to take another cruise within the next 12 months—market size of 31 million people. There are 46 million Americans who say that they have been on a cruise but do not plan to take one in the next 12 months, and 64 per-cent (approximately 160 million) Americans have not been on a cruise before and don’t plan on going on one within the next 12 months.
Within the never-cruised segment, there are a few important data points. These non-cruisers are likely not taking a vacation in 2019, but many could be considering travel in the coming year.
Among total cruisers, demographics give insight into who is looking to cruise in the future. Seven per-cent of first-timers were millennials, 8 per-cent were Gen-Xers, 4 per-cent were baby-boomers, and 1 per-cent were silent generation.
When it comes to repeat cruisers, 16 per-cent were millennials. Eleven per-cent were Gen-Xers, 10 per-cent were baby boomers, and 12 per-cent were silent generation.
Those who lapsed a year or more between cruises were most likely to be silent generation cruisers at 32 per-cent. Baby boomers made up 23 per cent of this group, Gen-X was 17 per-cent and millennials were 14 per cent.
The YouGov survey also found that first-time cruisers were more likely to be African American, live in cities and more likely to vacation with their children. Two in five are parents with children under the age of 18 and more than one-third have travelled for business and leisure this year.
When targeting this group, go beyond traditional social media. Ads in podcasts, movie theatres and billboards catch the attention of first-timers.
Like first-timers, a family is a big consideration for repeat cruisers. Many are parents and many more bring family members with them when they cruise.
YouGov found that repeat cruisers were more likely to look to advertisements when choosing which cruises to take and preferred ads tailored to them. Social media advertising was also more appealing to the repeat cruiser and they most frequently use Facebook, Twitter and Instagram.
Cruising is more popular with East Coast and travellers in southern states, likely because the proximity to homeports simplifies travel. Regardless of location, however, cruising’s ability to act as an intersection between experiential travel and innovation and convenience appeals to a wide variety of Americans.