Holland America Line’s Seattle-centric strategy

By Tom Stieghorst Holland America Line has launched a campaign to promote itself as Seattle’s hometown cruise line. It’s a smart move that dovetails with an increasing emphasis on local as well as national marketing of cruise brands. HAL won’t be advertising itself that way in Omaha or San Antonio, said President Orlando Ashford. But theContinue reading “Holland America Line’s Seattle-centric strategy”

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