Royal Caribbean Drink Packages

Royal Caribbean Drink Packages

NEW BEVERAGE PACKAGES – LAUNCHING ONBOARD FROM 15th NOVEMBER 2013

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Royal Caribbean International is furthering its commitment to total guest satisfaction by expanding its existing all-inclusive beverage package program to include two new packages as well as enhancing its current offerings.

Our all-inclusive beverage packages allow guests to pay one price and enjoy a wide selection of alcoholic and non-alcoholic beverages at greater savings and convenience for the duration of their voyage.

· New packages will be available onboard starting November 15 for North American cruises.
· New packages will be available for purchase online and on all International cruises in December 2013

IT’S NOW MORE CONVENIENT THAN EVER

· Previously if one guest wanted to purchase a Beverage package all guests over the legal age limit, in the same stateroom, were also required to purchase the same package.
This is no longer a requirement.

· Beverage Packages will be available for purchase throughout the cruise as long as there are four (4) remaining days left on the sailing. Guests will only be charged according to the number of days remaining on the sailing.

· Guests may bring personal wine and champagne onboard only on the day of embarkation, limited to two (2) 750 ml bottles per stateroom. When consumed in any public area, each bottle shall be subject to a corkage fee of $25.00.

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Royal Caribbean’s increase in on-board revenue attributed to cruise ship revitalizations

Royal Caribbean’s increase in on-board revenue attributed to cruise ship revitalizations

Royal Caribbean reported third quarter financial results today and the big “star” of the results was the onboard spending, with a 7% increase overall.  So what is Royal Caribbean’s secret?  They think it’s all about the revitalization program.

During the financial results conference call, Royal Caribbean Chief Financial Officer Jason Liberty pointed to a few key factors that are part of the fleet-wide renovations to why the company is seeing better guest spending onboard their ships.

  • Specialty Restaurants
  • Casino
  • Internet
  • Unlimited alcohol packages
  • Shore excursions

“We benefited from new onboard venues introduced as a result of our revitalizations, and we saw further strength in spending from our U.S. customers, which helped generate improvement in gaming, beverage, specialty dining and shore excursions,” Liberty said during the conference call.Royal Caribbean CEO Adam Goldstein elaborated on how the company is looking to get more onboard spending, “So as I believe we mentioned earlier, gaming, beverage, shore excursions, retail and also some of the smaller revenue streams, internet has been doing well for us, which we wanted to see because we made a significant investment in, I think, 7 or 8x more bandwidth to the ships this year, and that seems to be paying off.

So a number of the investments that we have already made, we would expect to continue to pay dividends and revenue growth into 2014 and beyond. And we continue to look under every stone for onboard revenue opportunities that don’t conflict with the satisfaction of the product offering.”Basically, guests are spending more money in all these aspects and most of these venues are areas of the cruise ships that get upgraded or added as part of the revitalization program.  When each ship is refurbished, more restaurants are added and wifi is spread out to more areas across the ship. Add to that the new drink packages and Royal Caribbean is offering its guests more opportunities to spend money.