The Top Cruise Stories of the Decade

Anthem of the Seas and Carnival Magic

During this past decade, the cruise ship orderbook grew from 27 ships on order in 2010 to more than 110 ships entering 2020. Not only is the current orderbook a record, but it also contains more different ships than ever before from 9,000 to 100 passengers, from contemporary and mass-market ships to ultra-luxury and expedition vessels.

Roald Amundsen

The expedition market has taken off in the last few years. Traditionally dominated by a handful of operators with older ships, new ships are taking over while also growing the market segment and attracting new players, including most of the major cruise companies.

Costa Venezia

China has been a roller coaster for the industry. When the market “discovered” cruising, too many operators put too many ships in there too fast which resulted in an adjustment period as the market and its sales model were overwhelmed. Having modified its sales model, the market now seems to be coming back, but operators are more cautious.

New Antennas

Better satellite service and more broadband have accelerated internet and phone services aboard the ships so passengers now essentially can enjoy the same connectivity they can at home. In addition, apps and services like Princess’ Ocean Medallion.

Shorepower Plug

Increasingly stricter environmental regulations have been introduced, requiring ships to operate on low-sulfur fuel or use scrubbers to clean the exhaust gases from heavy fuel oil. These restrictions also extend to ports which may also require low sulfur fuels or that ships turn off their engines and connect to shorepower.

New technologies have also been explored and introduced due not only the environmental regulations but also the cost of fuel, seeking to reduce fuel consumption which in turn also reduces emissions. These technologies include LNG as a new fuel, research into hybrid solutions including fuel cells and batteries, optimized hull and bow shapes, hull coatings, trim optimization, LED lighting, and more.

From the christening of the Celebrity Edge

Women have stepped up the plate and broken the so-called glass ceiling assuming top jobs as presidents and CEOs of cruise brands, as well as senior executives. Carnival Cruise Line, Celebrity Cruises and Princess Cruises have women at the helm. Also at sea, women have assumed roles as captains in addition to senior officer positions.

Viking Sea and MSC Meraviglia in Manhattan

The decade has also seen the dramatic growth of MSC Cruises sailing up to be the third-largest cruise company. In addition, newcomer Viking Ocean has established itself in the premium market and is now also reaching into the expedition segment. Also launched has been the new brand of Virgin Cruises, so far with four ships being built.

Star Breeze Cut in Half

Drydockings have evolved from being mainly class inspections, repairs and basic refurbishments to becoming major revitalization projects, including stretchings, sometimes transforming older ships into literally new ships, to the tune of as much as $200 million per project.

Costa Concorida

All was not positive during the decade, however, the grounding of the Costa Concordia with the resulting loss of life in addition to eventual scrapping of the ship, made a strong if temporary dent in the industry’s safety public perception. Incidents of violation of environmental regulations also took place, resulting in hefty fines.

Norwegian Cruise Line christens last Breakaway-Plus ship

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Norwegian Cruise Line’s Breakaway-Plus class ship Norwegian Encore has been christened in Miami.

American singer, and godmother of the 3,998-passenger ship,  Kelly Clarkson performed a set in front of 3,500 guests in PortMiami.

The ceremony featured performances from the cast of Choir of Man and Kinky Boots, two productions guests can watch onboard Encore.

<> on November 21, 2019 in Miami, Florida.

Frank Del Rio, president and chief executive of Norwegian Cruise Line Holdings, said: “Norwegian Cruise Line has been sailing from Miami for over 50 years. We were the first to offer weekly cruises to the Caribbean.

“Five years ago, we launched our history-making Breakaway-Plus class and today we are proud to christen Norwegian Encore, the final ship of this class and a true representation of the evolution of the brand, right here in our hometown of Miami.”

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 NCL in ‘much better’ position after-sales promotions shake-up

After the traditional blessings, Clarkson officially christened Norwegian Encore by breaking a bottle of champagne across the ship’s hull.

<> on November 21, 2019 in Miami, Florida.

Norwegian Encore’s sister ships are Bliss, Joy and Escape, the first Breakaway-Plus class vessel to launch in 2015.

Encore will offer seven-day voyages to the Eastern Caribbean from Miami, beginning from November 24.

Norwegian Encore draws applause for big views and thrills

The Observation Lounge on the Norwegian Encore offers ample seating and food and drink options.

The Observation Lounge on the Norwegian Encore offers ample seating and food and drink options. Photo Credit: Rebecca Tobin

ONBOARD THE NORWEGIAN ENCORE  — When Harry Sommer, the incoming president and CEO of Norwegian Cruise Line, spoke to travel advisors aboard the line’s newest megaship, the Encore, he reeled off a list of its activities: 29 dining options, a collection of virtual reality games, laser tag and the 1,100-foot racetrack.

But surprisingly, it was the “huge, huge” observation lounge that elicited spontaneous applause from the travel advisors in the audience. 

“Prime waterfront property,” Sommer said. “I think some of our cruise line competition uses that to put cabins; we like all our guests to experience that type of view. The exact same view the captain gets from the bridge.”

He then deadpanned, “Though he hasn’t invited me yet.” 

Sommer wasn’t kidding when he said the observation lounge was huge. It takes up a generous chunk of Deck 15 and offers vistas both port and starboard plus two-deck-high, floor-to-ceiling windows over the bow. There are loungers galore for disappearing with a book plus couches grouped in conversational seatings.

The decor is done up in soothing shades of sea green, taupe and wood tones, and basket-style chandeliers are suspended from the very forward part of the room. Three buffet stations and a bar offer food and drink at various times of the day. 

Haven passengers get their own generously sized forward lounge on the deck above. 

The Encore is the billion-dollar finale in Norwegian’s Breakaway-Plus class, so many of the travel advisors who saw the ship in New York, like those who would later tour it in Miami, were familiar with the ship’s layout. Agents, media and Norwegian VIPs were able to tour and stay on the ship during a two-day visit to New York  —  a “cruise” in name only, as the Encore remained docked. 

The Encore is not too different from its sisters, although, of course, there are tweaks here and there. More than one travel advisor on the ship raved about the interior decor. More than one executive pointed to the design influence of Frank Del Rio, the CEO of parent company Norwegian Cruise Line Holdings. 

A unique feature on the Encore that is destined to become a recurring feature on other ships is a new restaurant, Onda by Scarpetta, which specializes in upscale Italian cuisine. 

On the interior entrance, Onda is tucked behind Cellars, the wine bar runs in partnership with Michael Mondavi. But it’s also part of the wraparound Waterfront dining and drinking promenade and as such has tables for dining outdoors.

Also unique to the Encore is the slate of entertainment, and advisors I spoke with talked up the main-theatre productions of “Choir of Man,” which got two standing ovations during my viewing, and the Tony Award-winning musical “Kinky Boots.” 

In the category of super-active vacation, the Encore doesn’t disappoint. 

The Speedway go-kart racetrack is wider and longer than on other Breakaway-Plus ships, and each participant gets to drive for eight minutes, a suitable number of laps around the track. Passengers who aren’t into driving can watch the action from the observation platform.

Behind the go-karts is the laser tag zone, where teams of up to five players each are pitted against each other in the ruins of Atlantis. Adjacent is the gravity-defying Ocean Loops waterslide that twists and turns off the side of the ship. 

One deck below, passengers will find the Galaxy Pavilion, a collection of intense VR games, and yet another deck below that is the gym  —  and the spa, for when they’re ready to trade activity for a massage.

Another feature new to Norwegian, although not unique to the Encore, was the presence of water cartons instead of plastic bottles. In his remarks to agents (see a report, this page), Sommer talked about Norwegian’s investment in “doing the right thing,” which includes eliminating single-use plastic and plastic straws fleetwide.

“You can’t get a plastic straw on any of our ships,” he said. “Don’t ask.”