P&O makes a play for the School half-terms to capture the Family Market.

P&O Britannia sitting pretty in the Caribbean photo credit Spacejunkie2 (Flickr account)

P&O Cruises has bolstered its autumn half-term offering for 2025 in an effort to entice more families onboard its ships. 

The line will operate three seven-night ex-Southampton sailings specifically aimed at families whose children go to schools in different countries within the UK.

The voyages depart on 18 October, 25 October and 1 November 2025. Each sailing covers a different October half-term either in Scotland, Northern Ireland or England. 

A P&O Cruises spokesperson said: “Consequently, there will be a much larger number of holidays departing during this period.”

P&O Cruises sales director Ruth Venn said: “We’ve tried to put three consecutive sailings to cover each of three half terms. It’s great to have broad appeal.” 

P&O Cruises will return to 12 ports, including Los Angeles, Melbourne, Bali, Bodo and Dunedin, for the first time in five or more years during 2025/26. 

The programme also features two new itineraries for Britannia. Prices for the sailings, which include calls to Jamaica, Turks and Caicos and Dominican Republic, start from £1,399pp.

From January 2026, Arcadia will operate a 100-night Eastern Circumnavigation World Cruise for the first time in nine years. 

The ship will call into 28 destinations including Dubai, Singapore, Adelaide, Melbourne, Sydney, Dunedin, Auckland, San Francisco and Los Angeles. Prices start from £9,599pp. 

The line will visit Tangier, Morocco, for the first time when Azura calls there during its sailing from Valetta, Malta. 

Cruises booked by 4 December will include a 10% saving. Past guests, who have cruised with P&O Cruises for 15 nights or more, can access a further 5% discount on selected sailings. 

P&O Cruises Launches Three New Wellbeing and Lifestyle Cruises

P&O Britannia tired up in the Caribbean, photo credit Spacejunkie2 (Flickr account)

P&O Cruises announced three new Wellbeing and Lifestyle cruises with TV presenter and women’s health advocate, Cherry Healey and stylist Kat Farmer.

The three voyages in 2024 to Spain, Portugal and the Mediterranean will focus on overall well-being including mind, body, sleep and face.

Guests on these itineraries will get tips and tricks for health and happiness with workshop topics ranging from mind and body to skincare and more. Healey and Farmer will be joined by special guests including make-up artist to the stars, Hannah Martin, and fitness educator and presenter, Sarah Gorman.

P&O Cruises’ research reveals that everyone takes priority over looking after themselves with just one in five Brits (20 per cent) spending a brief 30 minutes a week on ‘self-care’.

Cherry Healey said: “I’m so thrilled to be bringing everything I’ve learned over the past 15 years working in the wellness space to a series of workshops curated specifically for P&O Cruises guests. From how to get great quality sleep, to the best skin of your life, to knowing which of the latest supplements to take and why, we will be sending people home refreshed, rejuvenated and feeling their absolute best!”

Sarah Gorman said, “You have one body and it is your responsibility to treat it well. Look after the vessel that takes you through this life and it will look after you. My sessions will give you some of my favourite tips and advice to aid your holistic well-being.”

Modest Growth Forecast for UK Market

Celebrity cruise in Southampton photo credit Spacejunkie2 (Flickr)

The UK market has had to absorb additional capacity amounting to 316,000 more passengers, coming out of the pandemic in 2022 and 2023, according to the 2023 Cruise Industry News Annual Report.

The capacity growth was driven by P&O Cruises’ introducing two new ships in short order, the Iona and Arvia, boosting the brand’s capacity from just short of 550,000 in 2019, the last typical operating year, to nearly 800,000 in 2023.

The other major operator in the UK market is Marella Cruises, which will see its capacity grow from approximately 407,000 in 2023 to 440,000 by 2024. It remains at that level, barring any more ship introductions, and maintaining its position as the second-largest brand in the UK.

Thus, the national cruise supply is forecast to see little growth from 2023 to 2029, only increasing from approximately 1.6 million to 1.8 million passengers over the time period.

The P&O and Marella brands typically target different market segments, with P&O in the premium segment and Marella in the more price-conscious so-called budget segment.

Cunard Line is also based in Britain, but also markets its capacity in other countries, such as the United States, Australia, Germany and Japan.

Other more typical British brands include Fred. Olsen, Saga and newcomer Ambassador Cruises, with the latter taking up the slack where Cruise and Maritime have been.

As the second largest national cruise market in Europe, Princess and MSC also have ships dedicated to the UK market and other European and North American cruise lines market.