Holland America Line’s Seattle-centric strategy

By Tom Stieghorst Holland America Line has launched a campaign to promote itself as Seattle’s hometown cruise line. It’s a smart move that dovetails with an increasing emphasis on local as well as national marketing of cruise brands. HAL won’t be advertising itself that way in Omaha or San Antonio, said President Orlando Ashford. But theContinue reading “Holland America Line’s Seattle-centric strategy”

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Norwegian signs 15-year lease in Seattle

Photo Credit: Shutterstock Norwegian Cruise Line will be sailing in the Pacific Northwest for the foreseeable future. The Port of Seattle said it has signed a 15-year berthing agreement with Norwegian Cruise Line Holdings that includes passenger volume guarantees that will assure $73 million of revenue to the port. Norwegian Cruise Line Holdings is parentContinue reading “Norwegian signs 15-year lease in Seattle”

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Carnival preparing Seattle ships for new emission limits

Carnival preparing Seattle ships for new emission limits Carnival Cruises is pumping a significant sum of money into equipping five of its ships based in North America with new environmental technology. With strict new rules coming into effect over cruise ship emissions in the region, the company will reportedly spend $10 million (£6.3 million) fittingContinue reading “Carnival preparing Seattle ships for new emission limits”

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