Cunard is making its big-screen debut with a new cinema advert to appear before every screening of the new Downton Abbey film.
The ‘Dreams’ advert draws from the emotions evoked from travelling on flagship Queen Mary 2 on a transatlantic voyage.
The 40-second sequence invites audiences “to dream of love, banquets, journeys and music beyond all belief and then, once you have done all that, forget that you were dreaming”.
The advert features the voice of British philosopher, writer, and speaker Alan Watts.
Downton Abbey was chosen as the platform to release the new advert to provide the line with a combination of reach, impact and context.
Cunard marketing director David Milo Jones said: “In a world where we often find it hard to switch off, a holiday onboard a Cunard ship is the perfect place to escape the everyday.
“This advert captures what it feels like to experience the magic of a Cunard voyage onboard our flagship Queen Mary 2 as she journeys across the Atlantic.
“We know that many of our target audience of discerning travellers are passionate Downton Abbey fans, so a return to the big screen was too good an opportunity for us to miss.”
The promotional campaign also includes branded content that will run across Cunard’s social media channels and be distributed to the line’s international teams to use in their own sales and marketing channels.
The Queen Mary 2 met the British Royal Navy aircraft carrier HMS Queen Elizabeth during the carrier’s first visit to the U.S. on Thursday.
The rendezvous between these vessels celebrated the special relationship between the United States and the United Kingdom and their committed alliance, Cunard Line said, in a prepared statement.
“Luxury cruise line Cunard is a company known for its rich history and significant role in both World Wars. Having deep roots in both England and the U.S., it’s an honor for the brand to welcome the Royal Navy carrier to its U.S. homeport of Brooklyn, New York. Cunard launched the first royal mail service route across the Atlantic in 1840, connecting people between North America and the United Kingdom,” said Josh Leibowitz, SVP Cunard North America. “We continue to sail regularly-scheduled Crossings between the two countries, which makes meeting the Royal Navy on this side of the pond a particularly significant occasion.”
After saluting the aircraft carrier, Queen Mary 2 sailed out to sea to begin a seven-night trans-Atlantic Crossing to England. The HMS Queen Elizabeth spent the preceding weeks conducting its first trials with the F-35B Lightning II fighter jets onboard and when she departs New York, the 65,000-ton ship will head down the East Coast and conduct the second phase of developmental trials.
The Red Arrows will fly over Cunard’s three flagships to commemorate their passage to the Isle of Wight
Cunard guests will witness a fabulous formation flying display from the Red Arrows tomorrow (10 August) to mark the three Cunard Queens departing from Southampton.
This will be the first time in Cunard’s history that guests have had such an opportunity.
Guests on board Queen Mary 2, Queen Elizabeth and Queen Victoria will also be treated to a special commentary while the jets perform.
The Cunard fleet will set sail from Southampton at 5.30pm, heading for the Isle of Wight. They will receive a memorable and unique send-off from the yachtsmen and spectators at Cowes and The Royal Yacht Squadron.
Live in the area and want to see it for yourself? Then shoreside viewing is recommended from Lee-on-the-Solent, East Cowes Esplanade, West Cowes, Stokes Bay and Sea View, Ryde Esplanade (as well as the pier) or Southsea.
The Red Arrows display will start at 7.30pm and will be followed by a smoke fly over the Three Queens at approximately 7.52pm.
In addition to the display, Cunard is hosting five lucky children who won a competition to visit the Three Queens and enjoy a ‘Captain for the Day’ experience.
The children will have a tour of Queen Mary 2 and Queen Elizabeth, spending time with Captain and a visit to the Bridge.
They will enjoy lunch on board and finish their day with a trip around all three Queens in a speedboat.