MSC Cruises lays out plans for increased agent outreach

By Tom Stieghorst FORT LAUDERDALE — MSC Cruises unveiled several marketing initiatives under a new “Serving You” theme. Rick Sasso, CEO of MSC Cruises USA, said at the Cruise3sixty conference that the line intends to emphasize the human connection in its dealings with travel agents. It is in the process of filling 22 new salesContinue reading “MSC Cruises lays out plans for increased agent outreach”

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MSC to place two-ship order

By Tom Stieghorst STX France has signed a letter of intent to build two 167,000-gross ton ships for MSC Cruises that would be delivered in 2017 and 2019, plus options for two more. The long-rumored order would expand MSC’s fleet from 12 to 16 if all four ships are built. MSC Cruises USA’s president, RickContinue reading “MSC to place two-ship order”

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MSC Cruises USA’s Rick Sasso

MSC Cruises USA’s Rick Sasso By Tom Stieghorst Rick Sasso was appointed president of MSC Cruises USA in 2004. Earlier this month he spoke about MSC and its 3,502-passenger MSC Divina’s year-round presence in North America with cruise editor Tom Stieghorst.  Q: Can the importance to MSC of homeporting Divina in Miami be overstated? A: We’ve beenContinue reading “MSC Cruises USA’s Rick Sasso”

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