Royal Caribbean International will use a specially designed scuba mask to stream three underwater adventure tours to followers on the social media platform Snapchat.
The Royal Caribbean Snapchat channel will be devoted to the tours from June 21 through June 25.
The tours use Snapchat Spectacles in tandem with a custom-designed underwater mask Royal Caribbean is calling the “SeaSeeker.” It allows the wearer to “snap” while underwater.
“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, Royal Caribbean’s chief marketing officer.
The underwater adventures will be seen through the eyes of three well-known divers. In Cozumel, Mexico marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of whale sharks.
Marine biologist Gabriela Nava will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs.
In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.
Fans can hashtag #SeekDeeper while following @RoyalCaribbean on Snapchat.