Royal Caribbean’s CocoCay Drives Rate and Short Market

CocoCay

“To describe Perfect Day as a home run wouldn’t do it justice. It really resets the bar in the short cruise market,” said Richard Fain, chairman and CEO, Royal Caribbean Cruises, on the company’s second-quarter earnings call.

Fain highlighted Perfect Day CocoCay as part of Royal Caribbean’s strength to adapt to an ever-changing business environment.

“We continue to do well because we continue to adapt our product to the changing desires of our current and future guests and the changing environment which we operate,” Fain added.

Michael Bayley, president and CEO of Royal Caribbean International, said that through 2020, 11 Royal Caribbean ships will call at the private island that now features an expansive water park.

“If you may recall, we put Mariner, Navigator and Independence through Royal Amplified and we completely changed the product offering in the short cruise market and literally put the biggest best ships in that short market, which is about 20-something per cent of the entire American cruise market,” Bayley said. “So we already started to see demand increasing for those products because they are truly great products.”

Bayley said that since May when the new experience opened, the company has taken around 350,000 guests to CocoCay.

Empress of the Seas to sail short cruises from Miami

Royal Caribbean International said the Empress of the Seas will offer short cruises out of Miami, beginning in March.

The 1,600-passenger ship, built in 1990 as the Nordic Empress, is returning to Royal Caribbean from Pullmantur as part of a fleet reduction of the Spanish cruise line. Pullmantur and Royal Caribbean are sister lines.

Royal Caribbean said the Empress will offer four- and five-night cruises to Nassau, Bahamas; Cozumel and Costa Maya, Mexico; Grand Cayman; and Key West, Fla.

The ship will stay late in the evening at many destinations, and will overnight in Cozumel on select cruises.

Royal Caribbean currently offers short cruises to the Bahamas from Miami on the Majesty of the Seas.