Norwegian Jewel Set for Sydney Debut After Refit

Norwegian Cruise Line today announced the completion of the refurbishment of Norwegian Jewel as part of The Norwegian Edge program. Following a two-week drydock in Singapore the Norwegian Jewel will debut in Sydney, Australia on Saturday, Dec. 1, showcasing refreshed venues, updated spaces, premier entertainment and redesigned staterooms, the company said. The ship will spendContinue reading “Norwegian Jewel Set for Sydney Debut After Refit”

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Princess puts a tagline on ship investments

LOS ANGELES — Princess Cruises has grouped a package of initiatives and ship upgrades into a program called “The Come Back New Promise.” The program will encompass $450 million of investments in premium bedding, new restaurants, Broadway shows and other improvements it will make through partnerships with outside innovators. “Our promise is to provide guestsContinue reading “Princess puts a tagline on ship investments”

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New Royal Caribbean ads focus on ‘next gen’ cruisers

Royal Caribbean says its “Come Seek” campaign reflects the brand’s adventurous spirit. Royal Caribbean International is launching a major marketing campaign on Oct. 19 that will focus on Caribbean destinations and subvert stereotypes about a cruise. Stylistically, it is designed to break through advertising clutter and indifference, with a specific emphasis on reaching “next gen”Continue reading “New Royal Caribbean ads focus on ‘next gen’ cruisers”

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