Norwegian Jewel Set for Sydney Debut After Refit

Norwegian Jewel Pool Deck

Norwegian Cruise Line today announced the completion of the refurbishment of Norwegian Jewel as part of The Norwegian Edge program.

Following a two-week drydock in Singapore the Norwegian Jewel will debut in Sydney, Australia on Saturday, Dec. 1, showcasing refreshed venues, updated spaces, premier entertainment and redesigned staterooms, the company said.

The ship will spend her winter 2018 and spring 2019 seasons cruising from Sydney, Hong Kong and Singapore, before joining Norwegian Bliss and Norwegian Joy in Alaska for the summer.

“Norwegian Jewel’s complete renovation showcases our dedication to providing guests with quality experiences across the fleet and around the world,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line.

“Not only are we revealing updated designs and accommodations throughout the ship, but guests will also enjoy new venues and three incredibly exciting shows, one of which premieres for the first time on Norwegian Jewel.”

Norwegian Jewel Pitstop

The Norwegian Jewel will feature two new shows – “Rock You Tonight,” and ship exclusive “Velvet.” The Australian musical “Velvet” makes its debut at sea with disco classics, a combination of circus acrobatics, cabaret and burlesque elements, and features the talented Brenda Edwards of “X Factor UK” as the lead, with “The Voice” finalist, Frenchie Davis to follow.

Nearly all dining, bar and lounge offerings on Norwegian Jewel were updated, and two new venues were opened – The Pit Stop and Bliss Ultra Lounge, replacing the Sky High Bar and FYZZ Cabaret Lounge, the company said. Drawing inspiration from the 1950’s, The Pit Stop is an all-American bar retrofitted with vintage license plates, gas station signage and other classic car elements of the era. The Bliss Ultra Lounge offers late-night entertainment in a modern and upscale setting, with more intimate seating options now available.

New Look Atrium

All 1,188 staterooms were upgraded with new televisions and USB outlets, as well as new carpet, artwork and furniture. The Haven by Norwegian received updates to the courtyard, additional cabanas on the sun deck and new finishes, carpets, tiles, drapes, artwork and furniture for all suites and villas. The ship also now has two new Haven Deluxe Owner’s Suites, at nearly 1,200 square feet and featuring large, 567-square-foot balconies, two private jacuzzies and accommodates up to four guests.

The Atrium has also been revitalized with an entirely refreshed look centred around a custom-design chandelier and includes updated flooring, refurbished reception and shore excursion desk areas, the addition of relaxed banquette seating and a large TV screen.

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Princess puts a tagline on ship investments

LOS ANGELES — Princess Cruises has grouped a package of initiatives and ship upgrades into a program called “The Come Back New Promise.”

The program will encompass $450 million of investments in premium bedding, new restaurants, Broadway shows and other improvements it will make through partnerships with outside innovators.

“Our promise is to provide guests with joyful, memorable moments,” Princess President Jan Swartz said at a dockside function aboard the Ruby Princess here.

Many of the investments, such as a new customized bed and a specialty restaurant by Australian chef Curtis Stone, have been previously disclosed.

Other elements are the Salty Dog Gastropub designed by Argentinian chef Ernesto Uchimura, the “Magic to Do” show crafted by composer Steven Schwartz, a version of “The Voice” singing competition called “The Voice at Sea” and the Chocolate Journeys program of confections from pastry chef Norman Love.

Further, the program includes “Festivals of the World” with shipboard parties, activities and musical performances themed to festivals such as Rio de Janeiro’s Carnival and its partnerships with regional brewers to produce custom beers for individual vessels.

New Royal Caribbean ads focus on ‘next gen’ cruisers

Royal Caribbean says its “Come Seek” campaign reflects the brand’s adventurous spirit.

Royal Caribbean International is launching a major marketing campaign on Oct. 19 that will focus on Caribbean destinations and subvert stereotypes about a cruise.

Stylistically, it is designed to break through advertising clutter and indifference, with a specific emphasis on reaching “next gen” cruisers with twitchy images and jangly music.

The “Come Seek” campaign, Royal’s first since chief marketing officer Jim Berra moved to Royal from a similar position at Carnival Cruise Line, will be nothing if not different, Berra said.

“It really is about attracting that next generation of cruisers,” Berra said. “We’re not simply trying to speak to our current core passengers.”

The key message in ads that will begin airing on shows such as NBC’s “The Voice” is about what a cruise is “not.”

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Viewers will see a rapid sequence of images that include statements such as “This is not a cruise,” or “You are not a tourist,” or “This is not the Caribbean.”