NCL to consult trade on TV advertising ahead of ex-UK return

  Norwegian Cruise Line plans to consult with the trade before making a decision on whether it introduces TV advertising in the UK. Speaking as the line revealed plans to have a ship sailing from the UK for the first time in seven years, Harry Sommer, executive vice president of international business development, said theContinue reading “NCL to consult trade on TV advertising ahead of ex-UK return”

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Princess Cruises campaign includes TV ads

By Tom Stieghorst Princess Cruises will return to television for the first time in a decade with a $20 million ad campaign built around the slogan “Come Back New.” The campaign will unfold in national and regional magazines, on radio and in digital formats, but the bulk of the spending will go to broadcast andContinue reading “Princess Cruises campaign includes TV ads”

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