NCL to consult trade on TV advertising ahead of ex-UK return

  Norwegian Cruise Line plans to consult with the trade before making a decision on whether it introduces TV advertising in the UK. Speaking as the line revealed plans to have a ship sailing from the UK for the first time in seven years, Harry Sommer, executive vice president of international business development, said theContinue reading “NCL to consult trade on TV advertising ahead of ex-UK return”

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Avalon emphasizes great views in river cruise TV ads

Avalon Cruise Viking River Cruises is no longer the only river cruise line with a TV advertising presence. Avalon Waterways launched its first television ad campaign in September, with its first video spots airing on HGTV, the Travel Channel, CNN and BBC America. Viking ads have introduced many Americans to European river cruising over the past fourContinue reading “Avalon emphasizes great views in river cruise TV ads”

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New Royal Caribbean ads focus on ‘next gen’ cruisers

Royal Caribbean says its “Come Seek” campaign reflects the brand’s adventurous spirit. Royal Caribbean International is launching a major marketing campaign on Oct. 19 that will focus on Caribbean destinations and subvert stereotypes about a cruise. Stylistically, it is designed to break through advertising clutter and indifference, with a specific emphasis on reaching “next gen”Continue reading “New Royal Caribbean ads focus on ‘next gen’ cruisers”

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