MSC Cruises brand campaign to support Wave push

MSC Cruises brand campaign to support Wave push

MSC Cruises is to launch a new brand campaign designed to support the trade during the peak Wave sales period.

Launching in January, the campaign – The Sea At Its Most – will appear on TV, in newspapers, on the line’s digital platforms and out-of-home displays.

Music to accompany the campaign has been created by Italian composer Ennio Morricone.

The line’s UK and Ireland managing director, Antonio Paradiso (pictured), said the campaign will help agents to “present cruise in a different way” to the customer.

Speaking as new ship MSC Grandiosa called in Southampton, he said: “The new brand campaign is supposed to support your daily business. You are travel agents, so you know the complexities of selling a cruise to customers.

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“We always have high expectations for Wave and in Q1 we have the opportunities to get the message out and we know that the customers are more willing to buy a holiday.

“Over the years, we have been challenging those misconceptions and stereotypes about the cruise industry. We always focus on the word ‘cruise’ but we forget we are selling a holiday.

“[The campaign] will help present cruise in a different way and reduce all those questions about what it is really all about.”

Earlier, chief executive Gianni Onorato outlined plans for the line to carry three million passengers in 2020 and hit 5.5 million by 2027, by which time 12 more ship is expected to have been added to the fleet.

“We will continue to build ships and be as innovative and creative as we can,” Onorato said.

Princess Cruises ship to feature in a TV documentary

Image result for Crown Princess

Princess Cruises’ 3,080-passenger ship Crown Princess will appear on a behind-the-scenes TV documentary next month.

The hour-long episode called Monster Ships follows the vessel as it sails a 10-day Caribbean voyage from Fort Lauderdale, Florida.

Viewers will see the jobs carried out by 1,200 crew members working in the 17 restaurants and bars onboard, providing round-the-clock room service across more than 1,500 cabins and entertaining guests.

Monster Ships was commissioned by Discovery Networks International and made by WAG TV, an international producer of TV shows.

Tony Roberts, vice president Princess Cruises UK and Europe, said: “We’re delighted to see Princess Cruises once again feature on the small screen, this time providing viewers with a rare onboard glimpse behind-the-scenes.

“The Crown Princess episode of Monster Ships is recommended viewing for anyone with an interest in the incredible mechanics and logistics of a cruise ship, or who wants to see the premium guest experience we offer on one of our stunning Caribbean sailings.”

Viewers can also experience the ship for themselves when it sails out of the UK next year on a series of voyages to the Mediterranean and northern Europe.

The episode will air on UKTV’s Yesterday Channel on Thursday, October 3 at 8pm.