Royal Caribbean and Azamara ‘considering’ moving UK teams to the US

Royal Caribbean Cruises is “considering” moving some of Royal Caribbean International and Azamara’s UK non-sales departments to the US.

The company is proposing splitting some staff into separate teams for those two brands so they can “laser focus” on their passengers and destinations.

The proposed shake-up focuses predominantly on markets where Royal Caribbean, Azamara and Celebrity Cruises operate collectively on a “tri-branded basis”.

Royal said this will have “no impact” on sales teams in the UK and Ireland, which are already “single-branded”.

A Royal Caribbean Cruises spokesperson said: “Under the proposal, we are considering relocating some non-sales UK departments from Royal Caribbean International and Azamara to Miami.”

More: Anthem of the Seas to return to Southampton in 2021

 Royal Caribbean names new Oasis-class vessel

Celebrity Cruises’ non-sales staff in the UK and Ireland are not affected by the proposal.

“The relationships we hold with our trade partners in the UK and Ireland are critical for our present and future success and the proposed changes will bring consumer insights benefits to the market going forward,” the spokesperson added.

MSC Cruises announces return to UK next year

By Hollie-Rae Merrick

MSC Cruises is returning to the UK next year with a short series of ex-UK sailings from Southampton.The line will base Fantasia-class ship MSC Splendida in Southampton for six sailings, having pulled out of the UK market this year.

Among the sailings will be MSC’s first round-Britain itinerary starting in a UK port. Previous cruises had embarked in Hamburg.

Giles Hawke, MSC’s executive director for the UK and Ireland, said he hoped the “staggered return” of ex-UK sailings would be built on in 2017.

“A lot of our guests and agents have been asking us to base a ship in the UK,” he said. “People love travelling with us and want to embark in the UK with us.”

The line’s 2016 programme also includes new northern Europe cruises and longer Mediterranean sailings.

During the summer season, MSC will offer 270 sailings across 22 itineraries, made up of nine core seven-night Mediterranean itineraries, seven Med sailings of between nine and 12 nights, and new Baltic and Norwegian fjords cruises.

For the first time, a Fantasia-class ship will operate the Dubai winter season, with Bahrain making its debut on the itinerary.

Over the past year, the line has focused on fly-cruise, but the 2016 programme also includes cruise-only prices.

Hawke said: “We have responded to feedback by making cruise-only an attractive option for those who wish to make their own arrangements or for agents who want to create their own packages.”

For simplicity, cruise-only fares for European itineraries will be set £150 lower than fly-cruise packages, and £400 lower for the Caribbean and Middle East.

Upgrades from outside to balcony cabins on Fantastica fares are also available for £50 a person.

Bookings before August 31 will qualify for savings of up to £300.

The 2016 brochure has a new look and feel, with more space dedicated to each itinerary.

It also includes four pages of information about the four ships MSC has on order.

Cruise industry must do more to boost numbers, Clia chairman says

By Hollie-Rae Merrick 

The cruise industry is not doing a good enough job to drive forward the number of Brits taking a cruise, Clia UK and Ireland chairman Jo Rzymowska has told cruise lines.

Speaking at the Clia UK and Ireland AGM on Friday, the Celebrity Cruises boss said the industry needed to get across the array of variety offered on cruise ships – compared to what is offered by land-based holidays.

She said that while the UK was leading the way in Europe in terms of the number of people taking a cruise, numbers hadn’t risen as much as hoped.

“Just under 22 million people every year are cruising with us (globally) – that has doubled over the last decade, which is significant,” she said.

“And in the UK we are still leading the way from a European point of view with 6 million cruises and just over 1.7 million of those from the UK. However, that has remained fairly static as we know for the last couple years.

“We are leading the way, but there is a country snapping at our heels – the Germans. It’s up to us collectively to not let that happen.”

Rzymowska said land-based holidays didn’t offer the same variety as cruises, and that ocean and river vessels offer great access to destinations, a better and more consistent level of customer service, and more choice to suit all needs.

She added: “Land-based holidays don’t offer these to the extent we do, but still only 1.7 million Brits take a cruise. Quite frankly, as an industry we are not doing a good enough job and we need to do a far better job than we are today.”

Clia UK and Ireland’s three working groups – PR, consumer engagement and trade engagement – have been coming up with great ideas on how to take the industry forward, according to Rzymowska.

Globally 95% of the cruise capacity is a member of Clia, with 61 cruise lines. In the UK, US and Australia, Clia works with more than 50,000 agents and Rzymowska said Andy Harmer’s team in the UK was leading the way.

“Our aim is to talk to agents even better and more effectively than we are today. The UK and Ireland, under Andy’s leadership, is leading the way in doing that.”