Viking commits to expansion despite coronavirus cruise shutdown

Viking to debut modern Mississippi vessel in August 2022 ...

Viking is extending its reach on rivers in North America with its first custom-built vessel despite the current shutdown of operations due to coronavirus.

The company is to deploy new ship Viking Mississippi from August 2022 between New Orleans and St Paul.

The 386-passenger ship is being purpose-built for the Mississippi with five decks including a plunge pool.

The move honours a commitment Viking chairman Torstein Hagen made to past passengers to launch a Mississippi venture by early April.

Scheduled ports of call cover seven US states – Louisiana (Baton Rouge, Darrow, New Orleans and St. Francisville); Mississippi (Natchez and Vicksburg); Tennessee (Memphis); Missouri (Hannibal, St. Louis); Iowa (Burlington, Dubuque and Davenport); Wisconsin (La Crosse) and Minnesota (Red Wing, St Paul).

Itineraries will be between eight and 15 days in duration.

Hagen said: “At a time where many of us are at home, looking for inspiration to travel in the future, I am pleased to introduce a new, modern way to explore this great river.

“We invented the concept of modern river cruising when we got our start 23 years ago – first on the rivers of Russia and then in Europe.

“Since then, many people have come to appreciate the unique exploration that comes with river cruising, but currently there are very few options to do so on American rivers.

“Our guests are curious travellers, and they continue to tell us that the Mississippi is the river they most want to sail with us. No other waterway has played such an important role in America’s history, commerce and culture.”

The latest development follows the January unveiling of Viking Adventures with 378-passenger expedition ship, Viking Octantis, launching in January 2022 on voyages to Antarctica and then North America’s Great Lakes.

A second expedition vessel, Viking Polaris, will debut in August 2022, sailing to Antarctica and the Arctic.

Viking Passengers Rate Kirkwall Top Destination in Northern Europe

Viking Star in Orkney

Viking Ocean Cruises passengers have rated Kirkwall as their top Northern Europe and Scandinavian cruise destination.

The rating was based on guest feedback following analysis of 2018 itineraries, according to a statement the Orkney Islands Council.

Kirkwall has been rated top destination from a total portfolio of 46 Northern Europe and Scandinavian destinations from Viking.

“Viking Ocean Cruises are one of our most regular cruise lines calling into Kirkwall and their outstanding vessels are a corner stone of our local cruise industry,” said Michael Morrison, the Council’s Business Development Manager for Marine Services. “For their guests to rate us so highly is indeed an accolade that all of us who deliver the marine tourism product in Orkney can be truly proud of. To receive a higher level of customer satisfaction that destinations such as Copenhagen and St. Petersburg  is indeed a tremendous achievement  Kirkwall is the UK’s cruise destination capital and this endorsement from Viking Cruises will motivate Team Orkney to continue to deliver the high quality of destination experience that Orkney is so very good at.”

The 2019 Orkney season has 170 port calls planned compared to 140 booked for 2018. Bookings for 2020 are encouraging as well, with over 100 calls already scheduled.

This year will see growth in smaller vessels calling, with 71 calls scheduled from ships with under 500 guests.

What Viking’s growth means for river cruising

Image result for viking river cruises
The news that Viking River Cruises will add 24 Longships to its fleet signals two things: That following a brief lull in shipbuilding momentum, Viking is experiencing strong enough demand to merit a hefty commitment to more ships, and that the river cruise industry at large is entering a new growth phase.
So, let’s start with Viking. With the addition of 24 vessels in addition to the existing 65 ships already in the company’s river fleet (though we don’t know if and how many ships the company may retire in the coming years), one has to ask, what is in Viking’s secret sauce that lets it sustain such growth?
While only Viking is privy to the nuances of its success, the line has certain unique features that have likely helped fueled its expansion and popularity.
For one, Viking has become a household name in river cruising thanks in large part to its ads that blanketed popular TV programs like Downton Abbey on PBS and that air on National Public Radio. That kind of brand recognition definitely gives it an advantage.
In addition to product awareness, Viking has found the sweet spot in offering well-designed hardware at affordable prices. The line’s newest vessels, the Viking Longships, launched in 2012, feature open and airy public areas and contemporary Scandinavian design that makes them feel like unstuffy, sleek floating hotels. They also offer a wide range of stateroom options, from a modest 150-square-foot lower deck cabin with small windows to 275-square-foot veranda suites with step-out balconies and 445-square-foot explorer suites with a separate living room and bedroom.
It doesn’t hurt that Viking is also known for its attractive deals. For travellers who find river cruising to be too expensive, Viking’s promotions make its cruises more attainable.
Viking also pays agent commission on all components of its river cruises, including port charges and airline fees, which few other lines do.
Image result for amaways river cruises

While Viking’s fleet expansion always makes good headline fodder, Viking isn’t the only river cruise line that is growing. AmaWaterways recently announced that it will launch three vessels in 2019, including the double-wide 196-passenger AmaMagna, and this spring the last two of Crystal Cruises’ four new-build river ships set sail (the first two launched last fall).

The steady stream of ship orders suggests that demand for river cruising hasn’t let up. So, can Europe’s rivers sustain all the inventory? Well, there are certain issues the industry needs to consider as it continues on its shipbuilding path, including staggering itineraries so that that numerous ships aren’t all docked in the same ports at the same times. And docking space itself needs to be re-evaluated and solutions explored to ensure that ports don’t get overcrowded.

Physical growth logistics aside, however, river cruise lines often point out that the demand for the new ships is there. The number of river cruise passengers is still a small fraction of the number of ocean cruise passengers, meaning that many cruisers have yet to discover river cruising. For the river cruise lines, that fact alone signals that this segment is poised to continue on its current expansion path for years, if not decades, to come.