Technology Meets Cruise Trends

PHOTO: Port of Miami entrance. (photo via Flickr/Phillip Pessar)Cruise travel is so hot right now. In order to determine just how hot, advertising platform Sojern partnered with Google to ascertain the outlook. The three biggest takeaways from the report pertain to mobile planning, influence and alternative forms of travel. First, there has been an uptick in mobile cruise searchesContinue reading “Technology Meets Cruise Trends”

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Azamara Cruises’ new ads emphasize port stays

Azamara Club Cruises will launch a marketing campaign that for the first time will include television advertising. The multi-channel campaign is built around the theme “The Voyage for Those Who Love Travel.” It continues to highlight Azamara’s competitive positioning as a destination-focused cruise line that features longer stays, more overnights and evening tours. In additionContinue reading “Azamara Cruises’ new ads emphasize port stays”

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