Ambassador Cruise Line Is Britain’s New Cruise Operator

Ambassador Cruise Line is launching service with its new Ambience, set to be followed by the Ambition in 2023.

Highlights of the ship’s inaugural season, according to Head of Destination Management Michelle Lupino told Cruise Industry News. Include the 12-night Round Britain and Queen’s Platinum Jubilee Celebration departing May 26; a 34-night Grand Canada, Greenland and Iceland Experience departing on Sept. 12; and the 42-night Escape the Winter Cuba and Treasures of the Caribbean voyage sailing on Jan. 5.

“These destinations have been picked for their diversity, popularity and leaning towards longer duration voyages with a blend of marquee and more remote and less-visited ports of call,” Lupino noted.

‘Careful’

Lupino said that every Ambassador itinerary involves “careful consideration and planning.”

 Itinerary creation includes a variety of elements such as a “balance of ports versus time at sea, destination highlights, destination infrastructure, availability, costs and more.”

Ambassador’s itineraries range from two to 42 nights and cover various regions.

“Sailings closer to home may allow us to include more ports within the cruise duration, however, we must be mindful of the length of stays and if they will give a full guest experience,” she said. “Longer cruises require in-depth review, time zone changes to consider and a variety of regulations and requirements, so they can take more time to plan while we consider all the factors to include established favourites interspersed with new destinations.”

Port Selection

When creating itineraries, Ambassador factors in what ports will appeal to its guests, the availability and suitability for the ships, sailing times, speeds, fuel requirements and the seasons that give the best experience and will create consumer demand.

A successful itinerary offers both a range of destinations and enough time to enjoy the onboard experiences.

“While we recognize destinations are key to our itineraries, we want to ensure our guests also enjoy scenic cruising of rivers and fjords, providing a balance of time at sea and ashore. Successful itineraries create consumer demand for Ambassador, and we look to receive feedback from guests that will confirm demand for our future plans,” Lupino noted.

Ambassador’s first ship, the Ambience, will soon be joined by a second ship, the Ambition in 2023, which is the former AIDAmira.

“The Ambition, like her sister ship the Ambience, will offer no-fly sailings, part of our core brand offering. In addition to London Tilbury, she will also offer a summer 2023 program of regional departures from ports such as Newcastle, Dundee, Belfast, Liverpool, Bristol and Falmouth, enabling guests across the UK to have a shorter distance to travel to the ship,” said Lupino.

Having both the 1,590-passenger Ambience and 1,428-passenger Ambition operate from regional ports will give Ambassador’s guests “a greater choice of sailings and ships on which to enjoy them,” she added.

Lupino told Cruise Industry News that the full 2023-2024 itinerary program for the Ambience and Ambition was expected to be announced in the second quarter of 2022.

Port space as the industry grows is a concern for ambassadors.

“Many regions have limited cruising seasons, and so availability is always something that we are aware may cause us to reconsider our programs. many ports of call are now introducing ‘out of season’ possibilities which we are happy to consider if they fit within our plans.” 

Photo: Ambience in Valletta (Photo: Valletta Cruise Port)

Norwegian Cruise Line Cancels the Norwegian Prima’s Inaugural Voyage

Norwegian Cruise Line has cancelled the Norwegian Prima’s first voyage due to supply chain challenges.

According to an email sent to guests, as a result of supply chain challenges, the company was forced to cancel Norwegian Prima’s inaugural cruise.

The Norwegian Prima was scheduled to depart on August 17 on an eight-night cruise from Amsterdam, Netherlands to Reykjavik, Iceland, ahead of the ship’s christening.

Guests will automatically receive a full refund with no further actions required on their part.  

Furthermore, the company offered all guests a 25 per cent off discount on their next cruise, to be used on bookings from May 2, 2022, through May 2, 2023.

Oceania Cruises has revealed its “largest itinerary launch to date”

Oceania Cruises has revealed its “largest itinerary launch to date”, with more than 350 voyages on offer across seven ships in 2024.

The line will sail in Europe, Alaska, Canada, Asia, Australia, New Zealand, Africa, South America, the South Pacific, and the Caribbean. The itineraries will open for reservations on 4 May. 

Oceania will position six ships in Europe in 2024. Insignia, Nautica, Marina, and Sirena will spend the majority of the season in the northern part of the continent and the western wine countries. Riviera and Vista will base in the Mediterranean to offer voyages to Spain, France, Italy, Croatia, Greece, Turkey, Malta, Israel and Egypt.
 
Meanwhile, Regatta, Insignia, and Nautica will offer close to three dozen explorations of Alaska, New England, Canada, Bermuda, and the US colonial south.

The regatta will reprise its Alaska season with a series of voyages to Icy Strait Point, Kodiak, Juneau, Skagway, Ketchikan, Sitka, Wrangell, Prince Rupert and Victoria. On the East Coast, Insignia and Nautica will offer sailings to Bermuda, New England, and Canada’s maritime provinces from New York City, Boston, and Montreal. 
 
Marina will sail the entire of Latin America, as well as a diversion to Paradise Bay, Admiralty Bay, and Half Moon Island in Antarctica.
 
Riviera will chart its inaugural season in Asia, sailing from Arabia to India, Southeast Asia, the Philippines, Vietnam, China, South Korea, and Japan. Nautica will explore the Far East while also offering a range of voyages to South Africa, Mozambique, Mayotte, and Seychelles.

Oceania Cruises is also expanding its offerings in the South Pacific by deploying two ships in the region – Regatta and Nautica.
 
Caribbean, Panama Canal and Mexican sailings visit Bonaire, Dominica, Guadeloupe, and Saint Vincent along with Gustavia, Rodney Bay, Tortola, and Port Royal.

Howard Sherman, president and chief executive of Oceania Cruises, said: “Next to our reputation for serving the finest cuisine at Sea, Oceania Cruises is widely acclaimed for developing the most enticing and destination-rich itineraries in the cruise industry. 

“With our 2024 collection, we have set a whole new standard for destination innovation with an astounding mix of marquee destinations and exotic new locales, blended together in creatively crafted voyage offerings.”