Sustainable fashion producer Jessica Minh Anh is set to transform the new LNG-powered cruise ship, the Costa Toscana, into a sky-high ocean catwalk on Feb. 28, 2022.
According to a press release, the, J Spring Fashion Show 2022 will be held against the cinematic backdrop of the Italian Riviera to deliver a message of “sustainability and style.” The event will welcome some global media and famous people on board the Costa Toscana, before its inaugural cruise in Portofino, Italy.
Participating brands, which will be unveiled in mid-February 2022, will premiere a combination of haute couture and ready-to-wear collections from five continents. Minh Anh’s previous catwalks included Paul Costelloe, Montblanc, Yumi Katsura, Ziad Nakad, Shiatzy Chen, and Tony Ward.
The red-carpet experience will feature Italian art, architecture, culture, luxury and delicacies alongside the impressive catwalk.
“This particular moment in history provides an opportunity for a sustainable ‘restart’ of our society. The Costa Toscana aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It runs on liquefied natural gas, one of the most advanced technologies to reduce emissions right now. It represents a breakthrough in the travel industry. I am honoured to celebrate the resurgence of business and style on such a unique ship,” Minh Anh said.
According to the press release, J Spring Fashion Show 2022 is Minh Anh’s “comeback catwalk” after the success of “Runway on the Runway” at JFK international airport held before the pandemic. The show will combine three of Minh Anh’s catwalk series, namely Fashion x Sustainability, Catwalk-On-Water, and Sky-High. Previous editions took place atop the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam, Gemasolar Power Plant, and cruise ships in Dubai, New York, Sydney, and Hong Kong.
“Jessica Minh Anh is a pioneer in marrying fashion with sustainability, just like Costa Cruises in offering the most advanced sustainable ships”, said Mario Zanetti, president of Costa Cruises. “Costa has been the first in the world to operate LNG-powered ships and focuses on value-driven, sustainable and inclusive tourism. As the travel industry is gradually recovering, it is very exciting for us to welcome Jessica on board, and have her launch such an important message in a creative way on our new flagship, the Costa Toscana. We are also proud that this collaboration will happen in Italy and specifically the Ligurian Riviera!”
A site visit took place last weekend on the Costa Toscana in Civitavecchia, where Minh Anh met with the president of Costa Cruises to discuss the floor plan, schedule, setup and treatments for the media and guests.
The official campaign video captured Minh Anh running atop the sky-high catwalk in a bright pink dress against the backdrop of the ship, deep blue sea and skyline.
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