Carnival puts scents in a can for Caribbean promotion

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Carnival Cruise Line on Wednesday set up a vending machine in New York’s Greeley Square Park that dispensed cans filled with the scents of Caribbean destinations.

The novel promotion featured cans of Wild Banana Orchid from Grand Cayman, Puerto Rican Coffee from San Juan, Sugarcane Rum from St. Kitts and Island Coconut from Cozumel. The aluminium cans contained nothing but air and fragrance but could be “popped” like a traditional soft drink.

The vending machine, which also dispensed chances to win a free Carnival cruise, was set up in a heated tent. The promotion also featured a steel drum band and scents from the islands piped throughout the air.

Carnival said it developed the idea from research showing that that 95% of Americans agree that scent can trigger vacation memories and 56% agree that a scent motivated them to plan a vacation.

“Our #OpenFun campaign is designed to promote travel to the Caribbean by encouraging consumers to stop and smell the tropics, get a ‘scents’ of what a cruise experience might be like, and maybe win a cruise vacation,” said Stephanie Esposito, director of digital marketing for Carnival Cruise Line.

The concept is part of the participatory and interactive marketing strategy pursued by Carnival chief marketing officer Kathy Mayor.

Winter is prime time for tropical tourism promotions in cold climates. Fort Lauderdale for several years advertised its beaches with a glass-enclosed flatbed truck that featured a real sand beach with a lifeguard stand and lifeguard.  The Florida Keys in 2014 dispatched a lime-green food truck to Toronto to hand out slices of key lime pie.

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Bahamas Paradise: Ship Upgrades and New Vessel Named Grand Classica

Grand Celebration

Bahamas Paradise Cruise Line announced today that Grand Celebration will set sail with several new guest-focused enhancements later this month, including a new adult-only area, a revitalized casino, and speciality coffee and juice bar.

The ship will return to its regularly scheduled two-night sailings on December 23, 2017, from its homeport in West Palm Beach, Florida.

The company also announced that its new vessel, set to arrive in April, will be named Grand Classica and will also sail two-night cruises to Grand Bahama Island. The ship is currently sailing as the Costa neoClassica.

The company has recently signed a three-year agreement with the Bahamas to bring both of its ships to Grand Bahama Island for two-night cruises.

“We are pleased to have been able to assist those in need in the Caribbean. Now we are ready to return to offering memorable cruises to our guests. We are excited to welcome an even better Grand Celebration back to Palm Beach, just in time for the holidays, with several new spaces for our guests to enjoy,” said Oneil Khosa, chief executive officer of Bahamas Paradise Cruise Line. “We are also looking forward to the arrival of our new ship, Grand Classica, in April, and have strengthened our relationship with The Bahamas by signing a three-year agreement to bring both ships to Grand Bahama Island, thus offering daily arrivals to Grand Bahama Island and giving our guests added convenience to fit their schedules.

“Grand Classica will be a wonderful addition and complement to Grand Celebration,” said Khosa. “Having two ships sailing to Grand Bahama Island, Bahamas Paradise Cruise Line will be the largest provider of tourism to the island, carrying more than 500,000 passengers annually. It will also give our guests more flexibility and choice.”

 

Princess Announces 2019 Japan Cruise Program

Diamond Princess

Princess Cruises announced its 2019 program in Japan, featuring the Japanese-built Diamond Princess returning for her sixth season, sailing roundtrip from Tokyo (Yokohama) and Kobe.

The March-November 2019 season features 60 departures on 40 unique itineraries, visiting 41 destinations in seven countries, more ports than ever before.

“Japan is a culturally rich country with an abundance of local entertainment, historical sites and culinary experiences for our guests to embrace,” said Jan Swartz, Princess Cruises and Carnival Australia group president. “Cruising is the best way to explore this island nation and Princess has been recognized the number one international cruise line in Japan.”

Deployment includes first-time port calls at Gamagori, Himeji, Matsuyama, Niigata, Miyako and Takamatsu as well as nine departures during the popular Spring Flowers season, visiting many top cherry blossom and spring flowers sites throughout all of Japan.

Seven departures provide access to some of the most popular summer festivals in Japan including the Aomori Nebuta Festival, Kochi Yosakoi Dance Festival and Akita Kanto Festival, Princess said.

Three voyages include viewing of the Kumano Grand Fireworks Festival visible from the decks of the Diamond Princess, a display of over 10,000 fireworks

There are five voyages with late-night stays in Aomori during the Aomori Nebuta Festival, which features Nebuta float figures, traditional music, and many vibrant dancers, easily accessible on foot from the port.

And their voyages provide access to many August festivals including Akita Kanto Festival, Kochi Yosakoi Dance Festival and Tokushima Awa Dance Festival.

Variety of Southern Islands cruises allowing guests to experience a different climate and culture, with calls to the isles of Okinawa and Ishigaki or Miyakojima, and to Taipei (Keelung), Taiwan.

There are multiple circles Hokkaido cruises including late-night stays in Hakodate, home to the Mt. Hakodate cable car.

There is also a nine-day circle Japan or Sea of Japan voyages circumnavigating the country.