Can Cruise Lines and Casinos Attract Millennials?

BlackJack Table on the Norwegian Escape

In Dominican Today, David Jessop has penned an op-ed about millennials and their views on casinos and cruises – two indudstries that are key to the Caribbean tourism economy, but that don’t hold much appeal for the younger generation.

Jessop notes in the piece that: “For the Caribbean, millennials are a crucial must-reach tourist segment if the industry is to have a sustainable economic future. As a consequence, many tourist boards and properties have been adapting their marketing to reflect more closely the life style and aspirations of this valuable group.”

But evidence shows that, regardless of marketing, the younger generation just isn’t interested.

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“According to the gambling and casino industry trade press, millennials do not gamble much, do not visit casinos, despite what the glossy industry adverts purport to show, and more generally are looking for a different kind of experience,” he writes.

Like casinos, cruise lines generally attract an older clientele. Many cruise operators are trying to attract millennials through marketing directed specifically toward them and with products that appeal to that generation.

Carnival Cruise Line Announces New 14-Day Alaskan Cruise

Carnival Cruise Line Announces New 14-Day Alaskan Cruise
Carnival  Miracle

Carnival Cruise Line announced Wednesday that the company would be offering its first-ever 14-day Alaskan adventure cruise in September 2017.

Launching from Long Beach, California, the Alaskan cruise will take place on the Carnival Miracle ship, and will make a stop at UNESCO World Heritage Site Glacier Bay, as well as Carnival Cruise Line’s first-ever visit to Icy Strait Point.

The ship will depart for the journey on Sept. 2 and return Sept. 16.

In addition to stops at Glacier Bay and Icy Strait Point, the Carnival Miracle will also visit Alaskan ports in Ketchikan, Skagway, Juneau and Sitka, as well as a stop in Vancouver, British Columbia.

There will be a plethora of activities for passengers to enjoy at each port, including helicopter sightseeing, hiking, canoeing, kayaking and even alpine lake snorkeling. On the ship, guests will be able to sample Alaskan cuisine and enjoy local entertainment.

“A Carnival Alaska cruise is like no other and with this exciting new 14-day Carnival Journeys adventure, combined with the wide variety of seven- and eight-day voyages, we’re offering guests an incredible array of opportunities to get an up close and personal look at this beautiful sailing region,” Carnival Cruise Line President Christine Duffy said in a statement.

Carnival Cruise Line will also be offering 38 seven- and eight-day Alaska voyages in 2017 and 2018 which will operate either round-trip from Seattle or from Vancouver to Seattle. The journeys will stops in Skagway, Juneau, Ketchikan and Victoria, British Columbia, as well as a full-day cruising Tracy Arm Fjord or Glacier Bay.

Jamaica Port Authority plans $40 million Montego Bay Upgrade

Image result for montego bay jamaica cruise port

Montego Bay Cruise pier

The Port Authority of Jamaica (PAJ) will spend $40 million to upgrade the country’s cruise ship port in Montego Bay according to local media reports. The upgrade is being designed to create a “regional, multi-purpose port” operators hope will host more cruise ships.

Jamaica officials anticipates “homeporting” cruise ships for scheduled departures from the revamped Montego Bay facility, said Dr. Horace Chang, a ministry of Economic Growth and Job Creation official, in a Jamaica Observer report.

“The current cruise ship pier has to be improved significantly to support the traffic we are going to have with home porting,” he said.

William Tatham, PAJ’s vice president of cruise shipping, said  Montego Bay “will have seven [ships] home porting, up from five” in the 2016-1017 season. Carnival Cruise Line’s Carnival Breeze, Carnival Dream and Carnival Freedom will sail regularly from Montego Bay this fall and winter along with ships from MSC Cruises, Princess Cruises and several European cruise lines.

In an earlier interview on the government-run Jamaica Information Service (JIS) website, Chang said PAJ is placing “serious focus” on expanding and improving the resort city’s cruise shipping facilities. “We expect cruise shipping to grow in Montego Bay and not just cruises coming through, but home-porting in particular,” he said.

Montego Bay is the smallest of Jamaica’s three major cruise ship ports, hosting 210,000 cruise passengers in the 2014-2015 season, trailing Ocho Rios (400,000 passengers) and Falmouth (800,000) passengers according to PJA data.

Jamaica’s 1.5 million cruise passenger arrivals during the 2014-2015 season represents the country’s best-ever annual total and is a 20 percent increase over 2014. Overall cruise ship calls increased 19 percent to 433 compared with 363 in 2014, according to PAJ data.

The ports of Falmouth and Ocho Rios accounted for 44 percent and 32 percent, respectively, of ship calls and 52 percent and 30 percent of passenger arrivals