Total Marine Solutions and MSC Cruises today announced a global collaboration following successful software trials of Ocean Guardian, which is a software system that lets ship operators access the latest environmental regulations.
By the end of July 2018, all MSC Cruises ships will be equipped with Ocean Guardian.
While the most widely applied environmental regulations are specified in the International Convention for Prevention from Pollution from Ships and its Annexes (MARPOL), many countries across the globe apply their own rules in waters within their jurisdiction, MSC said, in a prepared statement.
These local regulations are modified frequently, making it difficult for ship operators to stay abreast of the most up-to-date rules and guidance. While MSC Cruises’ policy prescribes to always follow the most stringent local or international regulations, Ocean Guardian simplifies the process and ensures accuracy regarding the applicability of international, national, or regional environmental regulations.
“MSC Cruises has been a collaborative partner in developing this technology during sea trials,” said Alexandra Anagnostis-Irons, President of Total Marine Solutions. “Therefore, we are especially excited to deploy Ocean Guardian’s state-of-the-art technology on all MSC Cruises’ ships.”
“As maritime regulations continue to become more complex, and as part of a much broader approach to meet our own environmental objectives, MSC Cruises along with the entire cruise industry continually invests in technology to better manage our environmental footprint,” added Bud Darr, Executive Vice President for Maritime Policy and Government Affairs, MSC Group. “Compliance and knowledge are critical aspects of this and Ocean Guardian will be instrumental to accurately navigate the complex web of environmental regulations at sea.”
The database that supports the technology is updated by experienced marine professionals on an ongoing basis, and verified and vetted by a third-party independent maritime law firm to provide accurate information, the company said.
As a result, the new system will eliminate the need to continuously review the various handbooks, guides and environmental matrices to determine which regulations apply.
On the MSC Cruises fleet, the Ocean Guardian technology is located on the bridge, in the engine control room and in the MSC Maritime Support Center in London, where it is monitored 24/7. The software produces a sound when certain parameters are within range, alerting deck officers on duty.
MSC Cruises and Total Marine Solutions conducted successful trials with Ocean Guardian on MSC Divina, while at sea in the Caribbean and will be deploying the technology across the entire fleet.
Two European businessmen created two different cruise lines in the 1990s. Both have been successful in their own terms, but one formula for success has a lot more scale than the other one.
The two lines are Silversea Cruises and MSC Cruises. Silversea was formed in 1994 by building two new ships straight out of the gate for the luxury market. It was marketed primarily, if not exclusively, in North America.
MSC took a different route. Created from the leftovers of the Lauro Lines in 1995, MSC operated used, some would say very used, tonnage. Like Carnival Cruise Line, it deployed its older ships to cater to the mass market. It was marketed primarily to Europeans, with a few winter itineraries in the Caribbean.
Silversea’s first newly built ship, the Silver Cloud, was a thing of beauty. It was instantly competitive with other luxury vessels.
MSC’s first newly built ship didn’t arrive until a decade after the Silver Cloud was delivered and it was a takeover of an option that couldn’t be exercised by the Greek line Festival Cruises when it went into bankruptcy.
Since launching, Silversea has acquired a fleet of nine ships, with two more vessels on order.
With the delivery of the MSC Seaview, MSC has 15 ships in its fleet, with another nine on order through 2026.
Last week, Silversea and Royal Caribbean announced an agreement in which Royal will get a 67% equity stake for $1 billion. Silversea gives up its autonomy as a private company in exchange for continued growth and investment in its brand.
MSC is investing in its own future with a $10.5 billion newbuild program, and its autonomy is not in doubt.
MSC took a slower, less glamorous route to success but in the end, it is the company that stands independent.
Two major differences steered MSC and Silversea towards different outcomes. The first is that MSC Cruises was a side project for MSC chairman Gianluigi Aponte, whose main business, container shipping, made it easier to secure the financing that kept MSC’s order book growing.
The second is that MSC operates in the low-price, high-profit segment of the cruise business. Catering to the mass market may not be where the glamour is, but it is where the money is. The finances of both MSC and Silversea are private, so it is perhaps unfair to say one is more profitable than the other.